Okay, let’s tackle this. So Frederick has a mix of artistic and educational experience. He’s a professor and an owner, which suggests a strong foundation in teaching and leadership. His skills in web design and strategic planning are in demand. However, his experience is not in a high-demand field like tech, so we need to adjust for that. Location is Brownsville, PA, which is a smaller market. Considering his experience and skills, I'd estimate his rate to be around $125 per hour, which is slightly below the national average for professors and below the average for web designers. However, his artistic background and entrepreneurial experience do add some value, so I wouldn’t go much lower than that.