Experience

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  Fred Prinsloo Advertising CC

  • CEO

    • May 1988 - Present

    Gained experience in management and all aspects of advertising between 1975 and April 1988. Established Fred Prinsloo Advertising CC in May 1988. We are a full-service advertising agency and our activities include research, media planning & buying, conceptualisation, copywriting as well as design & production. As a member of Media Credit Co-ordinators since 1990 we enjoy placing rights and credit facilities with major media such as Multi-Choice / DSTV, Media 24, E-TV, SABC, Primedia, Newspaper Advertising Bureau, Mediamark, Independent Newspapers, United Stations and other relevant media owners. We offer clients the benefit of our of experience and thorough understanding of the ad industry Our associates include some of SA's most accomplished and awarded copywriters, designers, production houses, actors and voice artists, while our media planners are amongst the most astute in SA. Our clients are offered access to vital data from Telmar, Adex, AMPS, RAMS as well as The Ehrenberg - Bass Institute for Marketing Science in Australia. Our tested formula of small agency-agility / big agency-ability makes us extremely cost-effective and competitive.

  • Sales Exec, Advertising Manager, Owner of FP Advertising CC

    • Apr 1975 - Present

    Hands-on and cost-effective advertising professional, well-connected, making things happen.

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  SABC W.Cape

  • Advertising Manager

    • Apr 1985 - Apr 1988

    Managed SABC Radio & TV Advertising Sales, Strategic Planning, Production & Administration in the Western Cape. Based in Sea Point for 3 years and left to start Fred Prinsloo Advertising CC .

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  Checkers W. Cape

  • Advertising Manager

    • Apr 1982 - Mar 1985

    Responsible for the planning and execution of all advertising and PR acivities in the Western Cape which included media planning & buying, copywriting, advertising design & production, photography and budgets. Liaised with regional director / area & store managers / buyers / photographers / designers / media owners / printing companies / knock 'n drop distributors etc. Co-ordinated national ad campaigns between Head Office and the Western Cape. Planned the advertising and point-of-sale for various store openings in the Western and Northern Cape.