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Fred Oberer is a seasoned sales professional with 34 years of experience in sales management, sales, marketing strategy, and account management. He has held various roles, including Eastern Regional Sales Manager at STACYC, Executive Chef at The Oberer Estate, and Regional Sales Manager at BRP, Tucker Rocky Distributing, MTA Distributing, and JT Motorsports. He has also worked as a Sales Representative at Schwinn Cycling & Fitness. Fred holds a Master of Business Administration (M.B.A.) from Mount St. Mary's University and a Bachelor of Science (BS) from Kent State University. He has received verbal communication training from The Executive Technique.

Credentials

  • Verbal communication training.
    The Executive Technique
    Jan, 2013
    - May, 2026

Experience

    • Eastern Regional Sales Manager
      • Jan 2020 - Present

      Creating the next generation of riders.

  • The Oberer Estate
    • Frederick, MD
    • Executive Chef
      • 1990 - Present
      • Frederick, MD

      Passionately striving to creatively exceed the expectations of those most important to me! 😀

  • BRP
    • Mid-Atlantic States
    • Zone Leader, Mid-Atlantic States
      • Aug 2018 - Jan 2020
      • Mid-Atlantic States

      We exist to create ways to move people, so that experiences are measured in emotion rather than distance. We reimagine the way you access your world.

    • Regional Sales Manager
      • 2017 - Aug 2018
      • Eastern US

      If you are passionate about riding two wheels off road, TLD has the premeir helmets, apparel, and protective gear you need.

  • MTA DISTRIBUTING
    • Northeast USA
    • Regional Sales Manager
      • 2016 - 2017
      • Northeast USA

      What a great experience leading the NE Sales team for MTA, successfully adding several new team members, and pushing the boundaries in to New England.

  • Tucker Rocky Distributing
    • Mid-Atlantic States
    • Sales Manager
      • 2004 - 2015
      • Mid-Atlantic States

      Directed and inspired a team of 12 sales professionals in the Mid-Atlantic States for large Powersports (read as: motorcycle/ATV) aftermarket distributor. Consistently achieved sales, margin, and market share growth, even during tough market conditions.Produced results through strategic planning, goal setting and managing accountability to goals. Weekly planning reports and call reports used with sales team (excel based).Managed division as own business unit, with P&L reporting, and accountability.Actively involved in prospecting, interviewing, hiring, coaching, mentoring and motivating sales professionals to achieve corporate and personal goals. Developed customer/sales rep programs and incentives geared toward achieving company objectives. Enjoyed building strong business relationships with customers and vendors through frequent travel, meetings, and events.Communicated with and provided training for sales team through regular conference calls, webinars, regional meetings, and travel.Organized and managed customer training events, demo days and dealer rides.Created dealer focused grass roots marketing support/sponsorship with regional racing organization. Emphasized driving brand sales to brick and mortar.

  • Tucker Rocky Distributing
    • Baltimore, Maryland Area
    • Sales Consultant
      • 2002 - 2003
      • Baltimore, Maryland Area

      Grew sales immediately in a highly competitive Mid-Atlantic market; responsible for 20% increase in sales in first year.Built relationships, and worked in a positive and upbeat manner to position Tucker Rocky as the vendor of choice for our customers.Prompt and professional follow up and follow through with all of my current dealers, as well as new prospects.Organized successful sales and product training clinics for customer base.Coordinated many customer events in retail stores to maximize their sales, and our company’s value to them.

  • JT Motorsports
    • Frederick, MD
    • General Manager
      • 2001 - 2002
      • Frederick, MD

      Managed all aspects of running a successful Powersports retailer from staffing, motivating, event planning, marketing, and promotions.

  • Schwinn Cycling & Fitness
    • Washington D.C. Metro Area
    • Sales Representative
      • 1989 - 2001
      • Washington D.C. Metro Area

      Represented Schwinn Cycling & Fitness in the Greater Baltimore and Washington DC markets. The position entailed understanding the needs, and providing solutions for a group of independent retailers. Focus on business growth, and profitability for the retailers, and for our company.Product lines included bicycles, fitness equipment, apparel, accessories and parts for all categories.

Education

  • 2014 - 2016
    Mount St. Mary's University
    Master of Business Administration (M.B.A.), Organizational Leadership
  • 1984 - 1988
    Kent State University
    Bachelor of Science (BS), Business, Management, Marketing, and Related Support Services

Suggested Services

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