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Fraser Kennedy is a seasoned CEO with 4 years of experience in the brewing industry, holding leadership positions at Shangri-La Youyun Distilling Company and Shanghai Riviera Trading Co. Shanghai. He has a strong background in brewing, brewing technology, and business development, with expertise in strategic planning, local marketing, and community development. Kennedy is also a skilled teacher, having taught conversational English to local students.

Experience

  • Shangri-La Youyun Distilling Company
    • Shangri-La, Yunnan, China
    • CEO
      • Dec 2019 - Present
      • Shangri-La, Yunnan, China

    • Managing Director
      • Jul 2019 - Present
      • Shanghai City, China

  • Anheuser-Busch InBev
    • Shanghai City, China
    • Brewmaster - Brewpubs Asia
      • Dec 2015 - Jul 2019
      • Shanghai City, China

      - Part of team responsible for development of brewpubs for Craft Beer sector within APAC- Development of Goose Island brand within APAC- Design and project owner for new concept breweries and specialty equipment, for Global- Innovation and R+D for APAC- Brand Ambassador

  • Brewing Insights
    • Shanghai City, China
    • Consultant
      • Oct 2015 - Dec 2015
      • Shanghai City, China

      Brewing Insights is a comprehensive point of reference for the brewing industry. We can provide distance or onsite consultation for a wide variety of projects, our aim is to create an efficient, cost effective and future proofed solution for your project - be it a start-up or long term business. We specialize in:- Customer consultation on all areas of brewing industry- Greenfield brewing or start-up operation consulting- Chinese equipment purchase navigation and onsite inspections- New product development and trouble shooting- Product enhancement- Existing systems and SOP analysis and improvements- Branding and industry entry queries (China)

  • Smartonic New Zealand
    • Shanghai City, China
    • New Product Development Manager
      • Oct 2015 - Dec 2015
      • Shanghai City, China

      - New product development for a key range of Cider and Lifestyle categories - Recipe development and brewery communications- Process and SOP development- Branding and business development (China)

  • Dr Beer, Shanghai
    • Shanghai, China
    • Head Brewer - Management Team
      • Jun 2013 - Sep 2015
      • Shanghai, China

      - Responsible for all brewery operations, maintaining our spot as one of the Top Breweries in Shanghai.- Maintenance of quality on all core beers and recipe development of seasonal releases.- Schedule and manage all brewing operations on 5BBL system, supervise and manage staff within brewery.- Manage all maintenance and upgrades to brewery and equipment, including the design processes.- Co-ordinate with other departments to arrange and execute events on premises.- Nominated for Brewpub of the year by Time Out Shanghai, 2014

  • Global IELTS Education
    • Yangzhou, Jiangsu, China
    • English Teacher
      • Feb 2013 - Jun 2013
      • Yangzhou, Jiangsu, China

      -Conversational English teacher for local students of all levels and ages ranging from children to adults.-Developed lesson plans for use by all teachers in the program. Coordinated lessons between two campuses

  • Volstead Trading Company
    • Christchurch, New Zealand
    • Bar Manager
      • Nov 2012 - Feb 2013
      • Christchurch, New Zealand

      - Responsible for opening/closing bar, managing staff through service as well as coordination with security.- Coordinated beer tastings and small festivals, assisted guests during events and acted as spokesperson.

  • Ad Lib Brewing Co
    • Christchurch, New Zealand
    • Founder/Brewer
      • Feb 2011 - Feb 2013
      • Christchurch, New Zealand

      - Founded start-up business with a partner, contract brewing beer at a local brewery.- Accomplished effective and innovative recipe development in coordination with the brewery management.- Oversaw full scale production on 10BBL brewery system, and the process from batches through to packaging.- Developed the brand and marketing of our beer through social media and international festival participation. - Organized an effective logistics system for inventory, distributing our beer to local and national markets.

  • Pomeroys Old Brewery Inn
    • Christchurch, New Zealand
    • Bartender
      • Nov 2010 - Sep 2012
      • Christchurch, New Zealand

      - Was able to provide customers with in-depth knowledge and information about a wide variety of beer. - Assisted in organizing beer tastings and beer dinners on a regular basis for members of our loyalty club.

  • Smugglers Restaurant
    • Nelson, New Zealand
    • Bartender
      • Nov 2009 - Mar 2010
      • Nelson, New Zealand

      - Responsible for bar operation during shift, reporting to restaurant manager

    • Food and Beverage Attendant
      • Feb 2008 - Apr 2008
      • Queenstown, New Zealand

      - Responsible for assisting in the service and attention of guests at both lunch and dinner service.

Education

  • 2014 - 2019
    Insitute of brewing and distilling
    Diploma in Brewing, Brewing Science
  • 2009 - 2012
    University of Canterbury
    Bachelor of Arts (B.A.), Political Science and German
  • 2009 - 2012
    University of Canterbury
    Bachelor of Arts - BA, Political Science and Government
  • 2009 - 2012
    University of Canterbury
    Bachelor of Arts - BA, Political Science and Government
  • 2009 - 2012
    University of Canterbury
    Bachelor of Arts - BA, Political Science and Government
  • 2011 - 2011
    World Brewing Academy
    Online concise course in brewing technology, Brewing Science
  • 2003 - 2007
    Nayland College
    NCEA Lvl 3

Suggested Services

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Industry Focus. “Food & Beverages”

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