Okay, let’s tackle this. So Frank Wilson has a broad skill set that includes contract negotiation, strategic planning, and sales management. He’s also got experience in operations management, budgeting, and team building. Location is Peoria, Arizona, which is a mid-sized city in the US. Industry demand for executives with his skills is moderate. Considering his experience and skills, I'd estimate his hourly rate to be around $125, which is slightly below average for an executive with similar skills in the US. This rate is also lower than what top executives in similar roles might charge, but it's still competitive given the local market and his level of experience.