Okay, let’s break this down. Frank has a strong background in customer service, sales, and strategic planning, which are in demand across various industries. As a President at Country Living Homes, he likely has a strong network and leadership skills. However, his experience is not in a traditional corporate setting, but rather in a company that specializes in home building. This might put him in a slightly lower pay bracket compared to someone with similar skills in a larger corporation. Considering his skills and experience, a rate of $125 per hour seems reasonable, which is below the national average for executives in the United States but still competitive for someone in his role and industry.