Okay, let’s tackle this. So Frank Tyska has an impressive 44 years of experience in the retail and food industry, which is a significant amount of time. He has held various leadership roles, including VP-Store Operations at Jewel Food Stores. His skills in strategic planning, forecasting, and marketing strategy are in demand. However, considering his extensive experience and the fact that he is based in Fort Myers, Florida, a relatively smaller market, his rate might be lower than what he could command in a larger market. Let’s look at some benchmarks. According to LinkedIn, the average salary for a retail manager in the United States is around $60,000 per year. However, considering Frank’s experience and skills, I would estimate his hourly rate to be significantly higher. Maybe around $200-$300 per hour? But considering the smaller market, I’ll estimate around $150 per hour.