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Frank Strauss-Masi is a seasoned marketing professional with extensive experience in corporate gifts, trade shows, marketing strategy, and account management. He has held various roles, including Account Director at Pure Marketing Group, National Sales Director at Pinnacle Promotions, and Sales Manager at Aspen Marketing Group. Frank holds a Bachelor of Arts degree from Penn State University and a certification from the United States Personal Chef's Association.

Credentials

  • MASI- Master of advertising specialty information
    Advertising Specialty Institute
    Jan, 2014
    - May, 2026

Experience

  • Pure Marketing Group
    • Greater Atlanta Area
    • Account Director
      • Aug 2014 - Present
      • Greater Atlanta Area

      I listen to my clients and respond with creative solutions that address their B2B or B2C marketing and communication needs. I develop and cultivate new client relationships because of my successful track record of delivering measurable results that support their vision.

  • Pinnacle Promotions
    • Norcross, Georgia
    • National Sales Director
      • May 2013 - Jul 2014
      • Norcross, Georgia

      With Pinnacle Promotions I developed and implemented a sales training program while testing various business development models.

    • Sales Manager
      • Jan 2011 - May 2013

      IMC is one of the fastest growing promotional products companies in its space. Celebrating its 20th year unearthing cool stuff and providing effective solutions to the Casino, Beverage and Sports Marketing Verticals.

    • VP Sales National Accounts- Biz Dev
      • Oct 2004 - Oct 2008

      eCompanyStore delivers state of the art technology solutions for Fortune 100 Corporations looking to procure promotional products via an online store. Additionally, eCompanyStore employs a direct sales force to support your special order needs for promotional solutions not found in the online store environment.

    • Vice President, Partner
      • Jan 2000 - Oct 2004

      Business Performance Consultant for various sized businesses. Most notably, America On Line, AOL, training and coaching management and call center personnel on effective sales and customer service processes. Revamped training manuals and collaborated with global account retention personnel to create customer service strategies and training initiatives. I also managed the development of youth sports coaching manuals, including content, graphics,printing and publishing. Oversaw marketing, distribution, and vendors for seven titles. Delivered presentations at local sporting associations and attended tradeshows on behalf of the publications, Hawk Planners for Better Coaching.

    • VP Sales
      • 1997 - 2000

      Aspen was a leader in Turn Key consumer activation programs, most famous in retail marketing. They had industry leading programs for JCP, Wards, Sears, Mervyns and Macy's, to name a few. GWP, PWP, Sweepstakes, Contests, Games and robust credit marketing solutions drove the revenue engine. Specializing in consumer promotions, my team worked with packaged goods manufacturers, gaining sell through at point of purchase within the retail space of Grocery, C-store, Big Box and Drug.

    • Sales Manager
      • 1988 - 1997
      • Ontario, CA

      In this position I suppported the growing team of sales promotion solution providers. We took great custom merchandise ideas, developed them off shore, and delivered them with excellence. During these later years, we also started a Promotional Products distributorship, so we could offer solutions with shorter lead times. Simultaneously, I supported ASPEN as it started a fundraising team. In addition to the distributorship and fundraising team support and the leadership role I held with my existing sales group focused on consumer based promotions, I personally delivered one of the largest revenue generating promotions in company history, with Kodak.

    • Chef- Co-Owner
      • Dec 1980 - May 1988

      Chef and co-owner of historically famous Day's Inn of Ocean Grove, N.J. A high quality full service outdoor porch restaurant and garden, seating 190 guests.Featuring fresh seafood, farm to table salads, homemade ice cream and desserts to a vacation community.

Education

  • 1975 - 1978
    Penn State University
    Bachelor of Arts (B.A.), Human Development- FSHA
  • 2009 - 2010
    United States Personal Chef's Association
    Certification, Culinary Arts Business Mgmt. & Safe Serve Certification
  • 1971 - 1975
    Nutley High School
    High School/Secondary Diplomas and Certificates

Suggested Services

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Industry Focus. “Marketing and Advertising”

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