Experience

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  Modani Furniture

  • Miami, Florida

  • Interior Designer / Visual Store Merchandiser

    • May 2014 - Present
    • Miami, Florida

    › 6 years of Visual Merchandising and Interior Design experience in furniture retail showrooms.› Managed Visual Merchandising of 19 showrooms in a fast-paced environment. Produced solutions to enhance and support the varied product offerings of the company, maximizing exposure of key pieces and aligning with corporate visual merchandising guidelines.› Responsible for the Visual Merchandising and Store Interior Design of the company 19 existing Showrooms, located in key cities.› Supervised store managers to verify ideal display directives applied to the stores. Analyzed stock, sale tendencies, and store traffic flow to place merchandise in the best display spots. Worked closely with Store Managers to enhance visual display layouts via video conference or in-store. › Created virtual 3D and 2D computer generated store layouts for 19 different showrooms focusing in furniture, accessories, wall finishes, flooring, lighting and circulation; helping managers visualize the product movements and layout changes. › Worked closely with Buyers, Regional Store Managers, and Marketing Specialists, as well as Upper Management, to create design themes, floor layouts, and plans for new and existing stores.› Supervised constructions and created detailed documentation for wall finishes (paint, wallpapers, wall stickers, wall tiles, and wall panels), flooring, wall dividers (Wood, Sheetrock and Glass dividers), lighting and furniture layouts for 13 new company showrooms.› Created documentation for store managers with ideal display guidance, following company aesthetics, to maintain corporate identity on all store locations.› Created mood boards for new collections selections and visual marketing directives for seasonal strategies. Worked on furniture and accessories selections for the company catalogs and rendering visualizations for all company media and social platforms.

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  Cuban Institute of Radio and Television (ICRT)

  • Havana, Cuba

  • Set Designer

    • Sep 2009 - Dec 2013
    • Havana, Cuba

    › 4 years experience and 35 Set Design projects and Graphic Design identity developed for TV shows. › Implied responsibilities: client consulting for design definition concept, TV Studio functional analysis, 2D sketching, 3D modeling, texturing, rendering, budget reports, blueprints drawing, flooring, ceiling and detailed construction plans. Worked in a multi-disciplinary team and led artisan and other production staff. › Coordination, leading, and in-site construction supervising of all scene components with the artisans, carpenters, painters, furniture producers, lighting technicians, sound technicians, and scene assemblers upon achieving a final scene design result. › Made detailed presentations for every project (Power Point, PDF, Adobe After Effects) and sign system design.› Proven capability to design presentations, client relation, technical specifications, understanding and making of detailed layouts and construction documents, space planning, material/finishes selection, and plan budget for buying furniture and materials necessary to carry out projects. › Able to learn quickly new design related software and technologies.

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  Self-Employed

  • Havana, Cuba / Miami, Florida

  • Interior Designer

    • Sep 2009 - Nov 2013
    • Havana, Cuba / Miami, Florida

    Made interior design for universities, hotels, museums, offices, restaurants, bars, residence buildings and other facilities, in Havana and Varadero, Cuba. Complexity of the various projects varies from making a full design from scratch to just apply a solid judgment choosing new lighting, furniture, wall color, ceiling and ooring.Interior Design of Telesur Correspondent in Cuba, Andre Bazin Library in the Cinema International School of San Antonio de los Baños, Hotel Bellevue Palma Real Blue Salsa Club Varadero stage, museum and lobby.