Okay, let’s tackle this. So Frank McCartney has 38 years of experience in sales, which is a long time. He has skills like sales management, merchandising, marketing strategy, and customer service, which are all valuable in retail. However, his experience is mostly in a single industry (retail), and his role has been sales, which can be a lower-paying position compared to other roles like marketing or product development. Location is Westfield, MA, which is a small town. Industry demand for retail sales professionals is moderate. Considering these factors, I estimate his hourly rate to be around $75, which is a rough estimate and may vary based on specific circumstances.