Okay, let’s calculate this. Frank has a broad range of skills, including management, strategic planning, and marketing, which are valuable in various industries. However, his experience in startups and hospitality might be less common. Location is Fort Worth, Texas, which is a mid-sized city. According to national averages, executives with similar skills in the US might charge $100–$200 per hour. Considering his broad skill set and experience, I'll estimate around $125 per hour, which is slightly below the average, but still reflects his value as a versatile professional.