Okay, let’s break it down. Frank Berezo has a strong background in sales and marketing leadership, with 28 years of experience. He has held senior positions at WD-40 Company and Scott Paper, which suggests a high level of expertise. His education from Davenport University also adds to his credibility. Considering his experience, skills, and location (Sumter County, Florida), I would estimate his hourly rate to be around $125. This is slightly lower than average for a sales and marketing executive with his experience, but still reflective of his value proposition. Some industry benchmarks suggest that sales and marketing executives with similar experience can earn between $100-$200 per hour, so $125 is a reasonable estimate.