Okay, let’s break this down. Franco has a mix of sales, marketing, and management skills, which are in demand. His MBA from Butler University adds value. However, his skills don’t seem to be in a highly specialized field like tech or finance. Sales professionals with similar skills and experience in the US might average $75–$150 per hour. Considering his education and skills, I’d estimate his rate to be around $125 per hour, which is on the lower end of the range. Some sales professionals with similar experience might charge more, but his overall profile suggests a more entry-level to mid-level role.