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Francisco Reynoso, a seasoned executive with a proven track record of driving strategic initiatives, is a native Spanish speaker with full professional proficiency in English. He holds a Master of Business Administration (M.B.A.) from Instituto Tecnológico Autónomo de México and a Bachelor's Degree in Electronic and Telecommunications Engineering from Instituto Tecnológico y de Estudios Superiores de Monterrey. Certified in Scrum Foundation Professional, CONOCER, and Project Management Professional (PMP), Reynoso brings a unique blend of technical, business, and leadership expertise to the table.

Credentials

  • Scrum Foundation Professional Certificate
    CertiProf
    Jan, 2021
    - Apr, 2026
  • Dirección de Planeación, Ejecucción y Gestión de Estrategias en empresas públicas y privadas
    CONOCER
    Mar, 2020
    - Apr, 2026
  • PMP
    PMI
    Aug, 2005
    - Apr, 2026

Experience

    • University Professor
      • Aug 2023 - Present
      • Mexico City, Mexico

      Strategy Direction Professor for Finance and Business Administration

  • Totalplay Empresarial
    • Ciudad de México
    • Group Strategy Director
      • Sep 2018 - Present
      • Ciudad de México

    • Continuous Improvement and Quality Director
      • Jun 2016 - Aug 2018

    • Mexico
    • Telecommunications
    • 700 & Above Employee
    • Sales and Operations Strategy Director; Cablemas, Cablecom and Telecable
      • Jan 2015 - Apr 2016

      Oversee, in close coordination with the Regional Directors: Sales, customer service and operations in Cablemas, Cablecom and Telecable. Accountable for P&L and service quality measurements.Achievements:• Rollout of izzi branding, products and procedures on 43 cities• Development of a sales partner channel, by december 2015 it represents 8% of total Cablemas sales• During 2015, increase of net sales of 30% for Cablemas• Increase in all quality and productivity KPIs for field operations staff

    • PMO Director
      • May 2013 - Dec 2014

      Responsible for all strategic initiatives of Grupo Televisa telecommunication companies (izzi Telecom), including Cablevisión, Cablemas, Cablecom and Bestel. Achievements:• Streamline previous project portfolio to focus on key strategic initiatives• Creation of a Project Management Office for strategic initiatives, including new personnel, procedures and policies, governance model and reporting. Some of these initiatives were the new BSS/OSS platform, new DVB (cable video) platform, Big Data (SAP Hana) platform, izzi branding and new product launch/rollout. • Technology vendor evaluation and selection

    • Strategy Management Officer
      • Apr 2010 - Apr 2013

      Working full time for Bestel (Televisa Telecom company focus on enterprise, government and carrier market segments), responsible to coordinate the definition of company strategy, ensure that the defined strategy is clearly communicated within the organization, verify that the strategic objectives are achieved based on the goals defined and coordination of all strategic initiatives.Achievements:• From 2010 to 2013 Bestel achieved revenue CAGR of 13%. Industry CAGR on the same period was negative• EBITDA increased from 18% to 30% on the same timeframe• Creation of a Project Management Office for strategic initiatives, including new personnel, procedures and policies, governance model and reporting

  • Mexicana Airlines
    • Mexico City Area, Mexico
    • VP Information Technologies
      • Oct 2006 - Apr 2010
      • Mexico City Area, Mexico

      Responsible of new applications delivery, development of new features for existing applications, operations and maintenance for infrastructure/telecommunications/applications, field support and help desk. During the same period I was responsible for the processes department of the companyAchievements:• Creation of the technology PMO for IT projects• We successfully transform all core technology platforms in 3.5 years. The main platforms delivered were Oracle ERP (EBS 12.0; finance,HR, supply chain and MRO), Siebel loyalty, Mexicana new website, Amadeus inventory, sales and airport modules, Jeppessen dispatch and optimization solutions, Hyperion Essbase BI solution• Renegotiation of all major datacenter, field support and license maintenance contracts• The processes department changed from a documentation oriented area to a process optimization approach based on lean methodologies

  • IMSS
    • Mexico City Area, Mexico
    • Operations Director (Retail Stores, Recreational Centers & Chappels of Rest)
      • Oct 2003 - Sep 2006
      • Mexico City Area, Mexico

      Responsible for all operational aspects for 144 retail stores, 4 social turism centers (including Oaxtepec), 1 Convention center and 15 chapels of rest as part of the Income Services Coordination. Point of contact for retail stores operational negotiations with the union.Achievements:- The chapels of rest and convention center were profitable during 2005 for the first time since their creation.- The financial loss for the 4 tourism centers were reduced in 50%, making profitable 3 of them- The convention center began to be profitable on 2005.

  • Lucent Technologies
    • Mexico City Area, Mexico
    • Project Manager
      • Jun 1996 - Aug 2002
      • Mexico City Area, Mexico

      Responsible for commercial, operational and technical aspects for assigned projectsAchievements:- Coordination of over 100 projects on the LATAM area within original scope and committed timeframes.- Negotiation of upscopes valued approximately in an additional 10% of the original project cost.- Implementation of a PMO in Lucent Technologies office in Bogotá and a change control process on the LATAM region.

Education

  • 2001 - 2003
    Instituto Tecnológico Autónomo de México
    Master of Business Administration (M.B.A.), Business Administration and Management, General
  • 1992 - 1996
    Instituto Tecnológico y de Estudios Superiores de Monterrey
    Bachelor's Degree, Electronic and Telecommunications Engineering

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