Experience

• 

  Didi

  • China
  • Technology, Information and Internet
  • 700 & Above Employee

  • Senior Performance Marketing Analyst

    • Feb 2024 - Dec 2024

    Led agency and campaign management across the Americas and Middle East regions. Managed and optimized programmatic, search, and social campaigns aimed at acquiring new users and drivers for the Rides and Food sectors. Oversaw program strategy, ensuring end-to-end delivery and presenting performance metrics to senior leadership.
    Key Achievements:
    - Reduced Customer Acquisition Cost (CAC) by nearly 50% in Mexico for the PAX segment.
    - Boosted First Trip volume by over 100% in Egypt.
    - Achieved the lowest cost per First Trip across all channels in Mexico, Egypt, and Colombia.

• 

  Entravision Digital

  • Paid Search & Paid Social Team Lead

    • Jul 2021 - Feb 2024

    Managed a team focused on Paid Search and Paid Social initiatives. Led the creation, administration, optimization, and analysis of Google Ads and Meta campaigns targeting leads and calls across various client accounts. Trained and mentored the team, ensuring continuous updates on industry trends and best practices. Supervised the setup and optimization of over 500 client accounts monthly.
    Key Achievements:
    - Increased team revenue by 20%.
    - Achieved Google Ads and Facebook Ads certifications for the team.
    - Reduced error margin to just 2% across all campaigns.
    - Managed an annual ad spend of $3.5M (Google Ads: $1.5M, Facebook Ads: $2M).

• 

  Instituto 11

  • Mexico
  • Professional Training and Coaching
  • 1 - 100 Employee

  • Google Ads Expert

    • May 2020 - Jul 2021

    Designed, managed, and optimized Google Ads campaigns to drive sales of educational products. Led the team in Google Ads campaign creation and execution. Coordinated and supervised website content development to align with marketing objectives.
    Key Achievements:
    - Automated monthly reporting for Google Ads and Facebook campaigns.
    - Led the Google Ads certification of the entire team.
    - Contributed to a monthly revenue increase, with a notable sales spike of $450K MXN in July.

• 

  4s Real Estate Foresight

  • Mexico
  • Business Consulting and Services
  • 200 - 300 Employee

  • Head Project Manager

    • Aug 2019 - Mar 2020

    Managed and led a team of Project Managers. Developed, managed, and optimized Google Ads campaigns focusing on real estate e-commerce. Provided client advice and guidance on digital marketing strategies. Oversaw content creation and design teams for timely project execution.
    Key Achievements:
    - Automated reporting for Google Ads and Facebook campaigns.
    - Certified the Project Managers team in Google Ads.
    - Achieved a 43% reduction in Cost Per Lead (CPL) for the University Tower campaign.

• 

  MKX

  • Search Specialist

    • Oct 2017 - Jun 2019

    Created, managed, and optimized Google Ads campaigns for various e-commerce clients. Provided ongoing customer advisory services. Managed significant ad budgets and ensured optimal performance.
    Key Achievements:
    - Increased Grainger's brand growth by 65% in Q1 2018.
    - Set sales records with Grainger ($8M) and CEMEX Supply ($7M).
    - Reduced CPC by 53% for Grainger campaigns.

• 

  Abarco

  • Mexico
  • Computer Hardware Manufacturing
  • 1 - 100 Employee

  • Advertising Specialist

    • Mar 2016 - Aug 2017

    Designed and managed Google AdWords and Facebook campaigns to meet client objectives. Conducted audience research and identified opportunities to connect brands with consumers online. Reported on campaign activities and results for each project.
    Key Achievements:
    - Exceeded the SRE (Secretary of Foreign Relations) app download goal by 300%.
    - Secured Coca-Cola's contract renewal.
    - Achieved an 8% growth in Coca-Cola brand searches.