Experience

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  South Shore Bank

  • United States
  • Banking
  • 200 - 300 Employee

  • Marketing Liaison

    • Apr 2021 - Present

    The Marketing Liaison is a role that interfaces across the Bank. Primarily be responsible for identifying & executing on areas for work flow improvements. Assist the CMO with establishing processes & expectations with internal clients. Work closely with senior leaders & subject matter experts to help analyze, design & enhance processes. Analyze problem solving opportunities & solutions to improve processes & create efficiencies. Support functional cross-training & proficiency across all assigned areas of responsibility related to process improvement. Participate in the development & execution of comprehensive marketing plans, calendars, events, & programs to support bank objectives. Support development of innovative collateral for video, print, online, radio, & other channels as needed by acting as an interface between internal/external vendors, clients, & stakeholders. Establish & manage processes that optimize marketing workflow, including communicating to stakeholders & ensuring tasks are completed in a timely manner. Act as a liaison within marketing team to generate & execute marketing support for the banking vertical. Work with the CMO on the establishment of feedback loops for the understanding of marketing & communications initiatives as they relate to internal users and stakeholders including rewards & recognition programs & employee engagement in branding initiatives. Act as a key interface within the marketing team in regard to operationalizing the brand across the Bank. Using superior interpersonal skills, work with internal partners (e.g. deposits, servicing, branches) to leverage marketing assets to improve customer experience and support organizational goals. Generate useful reporting for branches, executives, & marketing team. Assess & report on effectiveness of marketing campaigns. Understand products, regulations (as related to marketing), markets, competitors, & customer needs for the banking vertical.

  • Retail Support Analyst

    • Aug 2020 - Apr 2021

    Responsibilities include, but are not limited to working with all Retail branch networks to support the various major applications utilized on a regular basis and strive to provide efficiencies within the Retail system and application of any processes or use of applications. Responsible for ensuring that outstanding service is delivered to both internal and external clients, in alignment with our Shared Success promise. As the Retail Support Analyst, and a member of the Retail Team; also support operations for the Retail channel, reporting directly to the Director of Retail; performing a wide variety of operational duties, while recommending policy and procedural efficiencies; interacting with various personnel while serving as a resource agent for the physical Retail channel; and conducting research, investigates workflows, business procedures and recommends changes for defects within the operational model. Collaborating with team members, key business contacts, and information technology partners to determine best design approach for utilizing technologies proficiently.

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  Boston Globe Publishing Services

  • Taunton, MA

  • Operations Manager

    • Jun 2017 - May 2020
    • Taunton, MA

    Facilities: Aiding the Production Manager in implementing and maintaining an asset management portal that all operators are properly trained to operate the equipment in a safe, efficient manner. Maintaining the portal of certifications and expiration dates. Generate usage/compliant reports for op...

• 

  The Boston Globe/boston.com

  • Operations Manager, Creative Services

    • Dec 2012 - Jun 2017

    Marketing: Expand our base of readers, users, and consumers. Facilitate fulfillment of marketing collateral/deliverables with vendors and internaldepartments. Maintain an awareness of active BGM brand/product promotions through the B2B and B2C teams. Have constant communication withB2C design manager in planning and execution of campaigns.Sales, Contribute To Revenue: Support advertising sales, sponsored content, and experiential teams in fulfilling campaigns for paying clients.Monitoring resources/time spent (our costs) against the revenue, are we spending our team's resources wisely. Facilitate transfer of creative assets,ensuring that the handover is done with regard to value of account and contract. Coordinate print projects involving outside vendors. AdministerJIRA accounts and workflows with internal clients, including training new hires.Internal Business Processes: Manage workflows via ADV Production Google Group, JIRA, and Miles 33 Sales Portal. Address overdue requests,including Missing Ads list. Oversee personnel matters in attendance, timesheets, calendars/schedules. Provide personnel oversight and understandeach team member's role and individual strengths/skillsets.Project Management: Serve as point person and ‘central command’ for large-scale campaigns that involve multiple departments in creativefulfillment.Innovate: Provide input and consultation to Creative Director on how the team can optimize efficiency and better manage resources. Use existingsystems smarter, or find new tools, to help enhance Creative Services operations. Find ways that Creative Services can work smarter.

  • Executive Assistant to the Chief Advertising Officer

    • Feb 2002 - Nov 2012

    Office Operations Management: ensure new hires are set-up on time with workstations, phones security badges etc…; support staff with travelplans, meetings, expenses; manage office moves by partnering with internal facilities staff; support advertising staff with production of sales andmarketing materials, contracts; manage a web based sales information page. Maintain internal career opportunities utilizing Wiki and maintainBoston.com internal resource website utilizing Homesite.Expense Management: proof all invoices/procurements for clarity and accuracy prior to accounting classification; establish purchase orders for allinvoices within the Advertising department.Reports Management: create sales reports/presentations/databases for advertising operations; manage and maintain incentive programs;supervise a team that tracks sales leads utilizing customer relationship management software.Marketing/Sales Development: develop The Boston Globe/boston.com brands in relationship with two core audiences; business-to-business andbusiness-to-consumer; manage department events by choosing venues, preparing marketing and collateral materials, booking entertainment, andmenu planning; manage special sections calendar with marketing and sales teams; ensure all marketing deadlines are met; develop media plans,calendars and creative briefs; verify staff is apprised of and properly prepared for events; support all events hosted and/or sponsored by The BostonGlobe/boston.com or our advertisers. Assist the Director of Business Development ordering advertising promotional products

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  U.S. DOT Volpe National Transportation Systems ...

  • Cambridge, MA

  • Senior Executive

    • Oct 1988 - Feb 2002
    • Cambridge, MA

    Supervised 7 Division-level secretaries and provided administrative support to a staff of 12 Research Analysts.Served as liaison between the Office Director and his organization regarding office policies, government procedures, and reporting requirements.Utilized a variety of office automation to...