Experience

• 

  MediaCom

  • United Kingdom
  • Advertising Services
  • 700 & Above Employee

  • Senior Partner, Group Director

    • Aug 2020 - Present

  • US Director, Data Strategy & Application

    • Mar 2020 - Aug 2020

• 

  Trade X Partners

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • VP, Client Services & Media

    • 2017 - Mar 2020

    Oversee client, media, & content relationships for agency (part of MDC Media Partners holding co)• Responsible for account profitability, SOWs and setting performance goals• Driving double digit revenue growth via brand building and performance-based KPIs• Brand and Content Partnerships Lead
, traditional and digital media expertiseMatrixx Zicam, SodaStream, Galderma, Loan Depot, Perdue Foods, Blackstone Publishing

  • VP, Media Director

    • 2016 - 2017

    Strategy & execution across all media and technologies - Data-driven marketing solutions and incremental growth measurement strategies
- Assistant & Intern training program for planning, negotiating, creative reasoning Hood Dairy, Kramer Labs, Lunada Biomedical, Filene’s Basement

  • Director Branded Entertainment

    • 2015 - 2016

    Oversaw multi-platform content, integration and social strategy, execution and data measurement for DSW store openings, Hood Dairy brands (Baileys Coffee Creamers, Heluva' Good Dips market launch), Boehringer Ingelheim, Prestige Brands

• 

  Independent Consultant - Specialized in consulting services and projects development

  • Greater New York City Area

  • Digital Strategy and Integrated Marketing

    • 2014 - 2015
    • Greater New York City Area

    • UPTV digital transformation strategy • Hell’s Kitchen on air placement and off-air license agreement for retail and social marketing partnership, alcoholic beverage category• Penn State University best practices for corporate partners streaming presentations

• 

  RJ Palmer

  • Greater New York City Area

  • Vice President, Director of Entertainment Media

    • 2010 - 2014
    • Greater New York City Area

    Led content strategy for agency’s key brandsBoehringer Ingelheim—DTC & OTC brands, Prestige, Hood, Perdue Highlights include Goody’s NASCAR track sponsorship, PediaCare hospital events, Baileys Coffee Creamer Trip to Ireland, Perdue/CBS-Boston Susan G Komen Race for the Cure

• 

  ChristmastimeIn.com, FPPRllc

  • Founder

    • 2007 - 2010

    • Creator of searchable digital city guide to winter holidays using innovative data compilation technologies• Led PR and creative/digital agency reviews• Launch covered by New York Times, National Geographic Travel, Northeast PA Business Journal, Scranton Times-Tribune, BronxNet TV

• 

  Magna Global

  • United States
  • Advertising Services
  • 300 - 400 Employee

  • Principal, Strategy & Business Affairs for Entertainment

    • 2005 - 2007

    Led IPG’s major branded content initiatives, initiated digital content development, and built relationships with global network in US, UK, Poland and MexicoExecutive producer for TV movies and series supported by category leaders including Johnson & Johnson, Unilever, Pfizer, Revlon, Lowe’s Home Improvement, Mitsubishi and Coors• Recognized with two Emmy nominations and two Christopher Awards (this award honoring films, books and other content that lifts the human spirit had never been given to brand-funded work)
• Set green production guidelines, spearheaded digital & social marketing and video gaming expertise

  • VP, Client Management

    • 2003 - 2005

    Oversaw client relations and project management process for TV/video productions including J&J Spotlight Movies (TNT), The Restaurant (NBC), House Rules (TBS), Blow Out (Bravo)

• 

  Universal McCann

  • VP, National Broadcast

    • 2000 - 2003

    -Worked with Coca-Cola global brand team to develop globally-consistent, locally executed marketing executions for NCAA, NASCAR, FIFA and Olympics partnerships. -Directed media investments for general audience, Hispanic/Spanish language and African American cohorts for Coca-Cola brands, Minute-Maid and Evian-Negotiated and managed Coca-Cola's partnerships with American Idol, Lost and Santa, Baby!

• 

  WYOU-TV

  • Scranton, Pennsylvania Area

  • Account Executive

    • 1993 - 2000
    • Scranton, Pennsylvania Area

    CBS Wilkes-Barre-Scranton affiliate station Handled TV and Digital Sales for Poconos region and reached #1 Salesperson status Governor’s Award recipient for strong community relationships Highlights: Mall at Steamtown, Boscov’s and Raymour & Flanigan store openings, PA Department of Health multi-lingual WIC Program, American Cancer Society’s first annual Relay for Life in Northeast PA, Childhood Safety Program

• 

  BBDO

  • VP, National Broadcast

    • 1981 - 1989

    Integrated communications planning, research and investment responsibilities on GE, Pepsi, Campbell’s Soup, Alcon Labs, Pillsbury, DuPont, Timken