Experience

• 

  CUNA Mutual Group

  • Madison, Wisconsin Area

  • Senior Marketing Specialist

    • Jan 2013 - Present
    • Madison, Wisconsin Area

• 

  TruStage

  • Madison, Wisconsin, United States

  • Senior Marketing Specialist

    • Oct 2014 - Present
    • Madison, Wisconsin, United States

• 

  Resultz Marketing

  • Independent Business Owner

    • Jan 2005 - Oct 2014

    Marketing Consultant

• 

  Zerorez Madison

  • Verona, WI

  • Marketing Manager

    • 2012 - 2014
    • Verona, WI

    Responsible for all aspects of marketing, including: advertising, web site development, social media, trade shows.

• 

  Rush Wisconsin Soccer Club

  • Madison, Wisconsin Area

  • Team Manager - Volunteer Position

    • 2008 - 2013
    • Madison, Wisconsin Area

• 

  Cedar Creek Web Design

  • Verona, WI

  • Marketing Director

    • Aug 2007 - Oct 2012
    • Verona, WI

    Management of web development projects, including sales, proposal development, budgeting, and management of designers/developers. Position requires a strong emphasis on marketing and organizational skills, as well as attention to details and support for all clients and employees.

• 

  CUES

  • Madison, Wisconsin

  • VP/Marketing & Research

    • May 1990 - Oct 2003
    • Madison, Wisconsin

    Created and directed achievement of CUES' strategic marketing plan, including participation on leadership team and development of strategic goals and objectives.- Management and execution of 40-50 product marketing plans/year, including project management and development of marketing and sales support collateral, advertising, web marketing, event management and public relations. - Primary contact in managing relationships with strategic partners such as advertising agencies, printers, audio/visual services, market research firms and Internet services providers.- Spearheaded development of corporate branding program and management of brand standards.- Conducted market research projects, including competitive analysis and customer satisfaction surveys.- Led 12-person marketing team of copywriters, graphic designers, and sales and customer service representatives.- Established and supported one-to-one marketing efforts, including cross-selling, conference and event planning experience, customer service and retention.- Developed market segmentation program to enhance target marketing efforts and increase sales. Tracked and evaluated results. - Managed yearly international credit union marketing competition.