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Folia Muarifianti is a seasoned marketing professional with a proven track record of driving business growth through strategic planning and execution. As Director of Sales and Marketing at PT. Pies Didik Madani, she has contributed to marketing effectiveness by identifying and addressing short-term and long-range issues, developing marketing plans, and maintaining customer relations. With expertise in project management, marketing communications, and public relations, Folia has successfully managed marketing teams and budgets, resulting in significant market share gains. Her experience spans multiple industries, including media and entertainment, and she is well-versed in market research, competitor analysis, and pricing strategy.

Experience

  • PT. Pies Didik Madani
    • Surabaya Area, East Java, Indonesia
    • Director of Sales and Marketing
      • Jun 2015 - Present
      • Surabaya Area, East Java, Indonesia

      - Contributes to marketing effectiveness by identifying short-term & long range issues that must be addressed, recommending options & courses of action- Obtains market share by developing marketing plans & programs for each product, directing promotional support- Maintains relations with customers by organizing & developing specific customer-relations programs, annual meetings- Provides marketing information by answering questions & requests- Maintains marketing staff job result by counseling & disciplining employees, planning, monitoring, and appraising job result- Contributes to team effort by accomplishing related result as needed

  • PT. Bama Berita Sarana Televisi (BBS TV)
    • Surabaya Area, East Java, Indonesia
    • Head of Marketing Department
      • May 2012 - Oct 2013
      • Surabaya Area, East Java, Indonesia

      - Manage and coordinate all marketing, advertising, promotional staff and activities- Conduct market research to determine market requirements for existing and future product- Analysis of customer research, current market conditions and competitor information- Develop and implement marketing plans, project for new and existing products- Develop pricing strategy- Determine and manage marketing budget- Create marketing presentations

  • PT. Arek Televisi Jatim
    • Surabaya Area, East Java, Indonesia
    • Head of Marketing
      • Jan 2010 - Jan 2011
      • Surabaya Area, East Java, Indonesia

      - Develop and implements marketing plans & project for new existing products- Create marketing presentations- Monitoring, review and report on all marketing activity and results

  • PT Sapta Seven Sheba
    • Surabaya Area, East Java, Indonesia
    • Tenant Coordinator
      • Oct 2004 - Jan 2010
      • Surabaya Area, East Java, Indonesia

      - Receives tenant service requests and directs them to the appropriate building personel- Responsible for ensuring that the request are tracked and completed in timely basis- Maintains database detailing all service request, include lighting maintance database, showing time received and serviced request completed- records all comment & request for the night janitorial supervisor- Coordinates initial process for payment of property invoices through online accounts payable system- Greets all visitors to the office & offers them refreshment while they are waiting & contacts the person that the visitor has come to see

Education

  • 1998 - 2004
    Universitas 17 Agustus 1945 Surabaya
    S. S., English Language and Literature/Letters

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