Experience

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  TEAM Marketing AG

  • London, England, United Kingdom

  • Senior Marketing Partnerships Executive

    • Apr 2023 - Present
    • London, England, United Kingdom

• 

  Infosys

  • Amsterdam, North Holland, Netherlands

  • MBA Intern - InStep Global Internship Program

    • Jul 2022 - Aug 2022
    • Amsterdam, North Holland, Netherlands

    • Completed a client project with clear recommendations of expanding level of services to generate business growth • Competed within the InStepBizHacks 2022 competition, coming 2nd out of 44 teams with an innovative initiative to improve recycling in India

• 

  Samsung Electronics

  • South Korea
  • Computers and Electronics Manufacturing
  • 700 & Above Employee

  • Channel Marketing Manager - DA (Digital Appliances)

    • Mar 2018 - Aug 2021

    • Managed Marketing Budget of almost £1m, achieving positive ROI across several areas, and created Learnings Reports to improve budget efficiencies• Drove significant growth for market share with Independent & Kitchen Specialist retailers, including 20% YoY sales value increase through bespoke campaigns with key retailers and meticulous budget planning• Facilitated double digit growth for Commercial Appliance business through BTL content creation, exhibiting at key events and a comprehensive Media Plan• Organized Samsung's first ever kitchen retailer event and designed Samsung stand at key kitchen retailer trade show, both receiving fantastic feedback and increasing number of retailers committing to Samsung• Oversaw high value promotions with over 15% sales uplift for several product categories, bringing together teams across business and attaining key KPIs• Negotiated with retailers to achieve up to to 40% reduction in costs, added benefits to marketing packages and improved data provision• Created and localised content to support partners on an omnichannel basis, including premium brochures, POS & digital assets, which subsequently drove sales through these key partners• Managed rewards incentive programmes that facilitated sales with a trade-up focus approach to focus on most profitable lines, though programme management and creation of an engaging campaign to successfully engage with retail partners• Designed premium branded areas in-store to promote key product ranges through clear visuals/messaging• Oversaw and executed insight and review incentive projects to enhance product understanding & UGC

  • Product Marketing Executive - DA (Digital Appliances)

    • Mar 2017 - Mar 2018

    • Supervised transition of Samsung’s Home Appliance website delivering a best-in-class experience and premium relevant content, increasing traffic to Product Pages by 25%• Developed key PR relationships and helped Samsung win highest ever number of product awards and first ever Large Home Appliance Brand of the Year Award• Identified cost-saving and enhanced processes, subsequently overseeing the necessary changes and communicating these improvements to the wider business, which saved Samsung over £100k• Project managed high value promotions by working with teams from all business areas to achieve strong sales uplift, on-time execution and ensuring all KPI’s are met• Responsible for online/in-store product Award execution across channels, increasing conversion at final stage of CDJ• Improved Commercial Microwave business through creating webpages, catalogue and working with distributor to provide necessary assets• Presented promotion/initiative outcomes to the business while providing well thought out propositions for upcoming quarters

  • Product Marketing Graduate - DA (Digital Appliances)

    • Aug 2015 - Mar 2017

    • Managed Samsung Digital Appliances website for UK and Ireland; improving content, layout, filters and enhancing the overall consumer experience• Led best performing Graduate Programme team for charity fundraising – included organization of Samsung UK’s first ever Charity Golf Day and team charity run• Established strong relationships with important contacts at HQ in South Korea to echo business needs of UK subsidiary and improve asset content• Supported teams across the business with assets, information and created Master Spec sheet required by customers for product registration• Created Feature & Benefit assets for all Product Categories to ensure consistent consumer friendly messaging to best highlight key benefits• Organised social events for graduate community and DA business as a means of team-building and networked extensively across entire Samsung UK subsidiary

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  University of Surrey

  • University of Surrey

  • Student

    • Sep 2014 - Sep 2015
    • University of Surrey

    • Achieved Merit grade for an MSc Masters in International Marketing Management which included a dissertation on the concept of smart appliances focusing specifically on smart fridges.• Achieved a Distinction grade for over 50% of projects and essays, whilst taking a prominent role within group presentations with students from all over the world.• As the Student Representative for my course I organised social events bringing together students from different backgrounds and acted as the go-to contact for students with any issues/concerns.

• 

  Pizza Express

  • Several (Cobham, Esher, Bath). Also at Zizzi Guildford branch

  • Front of House (Waiter)

    • Jun 2009 - Jun 2015
    • Several (Cobham, Esher, Bath). Also at Zizzi Guildford branch

    • I worked part-time at several Pizza Express branches for 5 year period (before and during university), responsible for opening and closing the restaurant• I managed large sections of the restaurant and dealt with customer complaints in an effective and successful manner• I won multiple monthly awards for selling the most per head and up-selling food and drink products• I successfully engaged with customers and ensured their experience was optimised, going above and beyond to guarantee this• While doing my Masters I also worked for Zizzi restaurant in Guildford, using my previous experience to deliver fantastic customer service and support the front and back of house teams

• 

  AIPB (Italian Private Banking Association)

  • Milan Area, Italy

  • Translator/Marketing Assistant

    • Mar 2013 - Jul 2013
    • Milan Area, Italy

    AIPB stands for the Association of Private Banks in Italy and is an association which represents and assists the most important Italian Private Banks in contacts with the Government, Regulators and other interest groups as well as providing training, communication etc. During my internship I:• Translated the entire AIPB website from Italian into English• Worked on company brochures, documentation and projects• Assisted the Secretary General in preparing presentations• Supported colleagues by assisting them on key projects, utilising my language skills

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  Waitrose

  • West Byfleet

  • Dry Goods Sales Assistant & Cashier

    • Apr 2008 - Apr 2009
    • West Byfleet

    • I was responsible for the presentation and supply of products in several dry goods aisles• I went above and beyond to assist customers with product related queries, committed to finding them what they needed, and suggesting appropriate subjects where products were out of stock• I supported the cashier team by working on the tills in busy periods, where I was responsible for handling large amounts of money and assisting elderly customers with bag packing