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Florentia Anindita Apsari Isthika
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Indonesian -
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English -
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Javanese -
Bio
Experience
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Liquor Barons
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Sydney, New South Wales, Australia
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Brand Analyst
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Mar 2022 - Aug 2023
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Sydney, New South Wales, Australia
- Contracted for creating a marketing and branding analysis for Liquor Barons’ “Maravana” beer product, provided technical analysis for its branding strategy in penetrating the craft beer market in Australia starting small- Maravana is Australia’s first hemp infused beer, latest was valued at a AUD 1.5 million in 2023
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The Star Entertainment Group
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Sydney, New South Wales, Australia
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Customer Service Representative
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Feb 2021 - Mar 2022
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Sydney, New South Wales, Australia
- Responsibe in providing customer support and service of excellence for local and international players and guests- Engaged in marketing promotional campaign for membership benefits- Deeply involved in the reopening operation of The Star Casino’s post-lockdown, which brought more than 1000 interstate players on the first week of reopening
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Indonesia
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Broadcast Media Production and Distribution
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700 & Above Employee
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International News Contributor
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Feb 2018 - Mar 2022
Contributor Journalist at tvOne, covering Australia area.- Create news coverage in Australia for events that spark national and international interests. Report live via skype and is broadcasted to tvOne channel's audiences in Indonesia, and is widely accessible via streaming.- Highlighted reportages: the 2018 national electoral for Indonesian citizens in Australia, covid pandemic situation in Australia, and international recognised event Sydney’s NYE Fireworks
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News Presenter & News Reporter
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Feb 2014 - Feb 2019
- Hosted the daily economic news feed Kabar Pasar as well as the world news, all across a 24-hour broadcasting span- Served as a Daily News Reporter with coverage area Jakarta and surrounding, gathering news of any issues: economics, politics, law, humanism, crime and white-collar crime, presidential election, natural disaster, and incidental issue.- Reported the investigation news on program Cover Story and Sorotan Kasus, with focus investigation area of political, white-collar crime, humanism, public policy, and social issues.Highlighted Experience:October 2017: Special interview with Bank Indonesia Senior Deputy Governor about Indonesia economic prediction in the third quartal of 2017January 2015: Covering the AirAsia QZ8501 air crash on December 28th in Pangkalan Bun, Central BorneoFebruary 2014: Covering the presidential election campaign in several cities: Bandung, West Java; Dumai, Riau Province; Palu, Central Sulawesi
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Mustika Ratu
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Yogyakarta Province, Indonesia
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Miss Indonesia Yogyakarta 2012
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Jul 2012 - Dec 2013
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Yogyakarta Province, Indonesia
Chosen as the Tourism Ambassador of Yogyakarta Special Province and promoted tourism and cultural heritage of Yogyakarta Special Region, and Indonesia in general.Represented Yogyakarta in Pemilihan Puteri Indonesia (Miss Universe Indonesia’s pool) beauty pageant for 2013, competed with other 32 women from all over Indonesia
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Education
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2018 - 2019The University of Queensland
Master of Science - MS, Tourism and Travel Services Management -
2010 - 2013
Institut Teknologi Bandung (ITB)
Bachelor of Arts (B.A.), Business Administration and Management, General -
2007 - 2010
SMA Stella Duce 1 Yogyakarta
High School, Science
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