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Bio

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Florencia Pappaterra is a seasoned graphic designer with expertise in brand identity, corporate design, and visual storytelling. She has a strong foundation in Adobe Creative Suite, Corel Draw, and photography. With experience in leading roles at Franked Group, The WOD Life, and True Protein, Florencia has honed her skills in driving brand evolution, visual consistency, and design workflow management.

Credentials

  • SheCodes Basics
    SheCodes Workshops
    Oct, 2021
    - Jun, 2026
  • Fundamentals of Digital Marketing
    The Open University
    Feb, 2020
    - Jun, 2026
  • International English Language Testing System
    British Council, ELTS Australia and Cambridge English Language Assessment
    Mar, 2014
    - Jun, 2026

Experience

    • Lead Graphic Designer
      • Nov 2021 - Feb 2023
  • The WOD Life
    • Sydney, Australia
    • Lead Graphic Designer
      • Feb 2019 - Nov 2021
      • Sydney, Australia

      • Driving the evolution of the brand's style guidelines and ensure visual consistency is maintained. • Working closely with the Marketing Team to develop assets for marketing, campaigns and website. • Working closely with Product Team to develop patterns, packaging and designs for products. •...

  • True Protein
    • Sydney, Australia
    • Graphic Designer
      • Apr 2016 - Feb 2019
      • Sydney, Australia

      Creating and maintaining all marketing collateral visuals for the three companies. Such as: weekly EDM’s, website banners and icons, social media images, social media competitions, show announcements and weekly promos. Creating effective communication pieces. This includes a wide range of documen...

  • Unique Media
    • Sydney, Australia
    • Graphic Web Designer
      • Mar 2015 - Apr 2016
      • Sydney, Australia

      Creating design layouts for responsive websites, development of UI kits, creation of images, icons and other visual elements for the websites. Meeting with clients, taking briefs and translating their ideas into concepts that match their communicational needs. Managing the design work flow and en...

    • Graphic Designer (Freelancer)
      • Jul 2011 - Mar 2015

      Meeting with clients to understand their needs and create a clear brief. Leasing with printers and industry suppliers as well as web developers.Developing a wide variety of products such as website designs, print material, brand identities, posters, product packaging and labels, exhibition displa...

Education

  • 2017 - 2018
    General Assembly Sydney

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Advertising Services”

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