Experience

• 

  Solaz, a Luxury Collection Resort, Los Cabos

  • Los Cabos, Baja California Sur, México

  • Marketing & PR Manager

    • Sep 2022 - Present
    • Los Cabos, Baja California Sur, México

• 

  Los Cabos Tourism Board

  • Los Cabos, Baja California Sur, México

  • Digital media

    • Jul 2020 - Sep 2022
    • Los Cabos, Baja California Sur, México

    Desarrollo y gestión de la estrategia digital para la promoción turística del destino Los Cabos a través de diversos canales como redes sociales, e-mail marketing, página web, personalización web, content marketing, boletínes electrónicos, SEO, SEM, Paid Social, campañas sociales e influencer marketing. Dirigido al mercado internacional y doméstico. Implementación de KPI’s para el análisis y mejora de los contenidos y de la estrategia. Trato con agencias internacionales y nacionales. Adicionalmente la gestión y seguimiento del CRM, buscando incrementar las bases de datos par auna comunicación efectiva, tanto para el consumidor como para la industria turística. Desarrolo de nuevos productos como la app oficial del destino.

• 

  El Encanto de la Laguna

  • San José del Cabo, Los Cabos

  • Marketing Director

    • Jan 2018 - Jun 2020
    • San José del Cabo, Los Cabos

    * Development and implementation of the Brand strategy.* Developing the marketing strategy for new and existing products* Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.* Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials, and presentations* Guiding the day to day activities of the marketing team.*Work closely with the Sales team to define marketing materials and programs.* Manage social media presence and direct programs to improve social media reputation and recognition.Developing and delivering marketing and communications strategies for the organization.Undertake continuous analysis of the competitive environment and consumer trendsDIGITAL MARKETING* Build our digital marketing roadmap* Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency* Measure ROI and KPIs and prepare budget* Develop specific campaigns to create and maintain high levels of customer interaction* Oversee our social media accounts* Manage and improve online content, considering SEO and Google Analytics* Forecast sales performance trends and act proactively to increase our market segment* Monitor competition and provide ideas to stand out* Stay up-to-date with digital technology development

• 

  FINAE

  • Mexico
  • Financial Services
  • 1 - 100 Employee

  • Head of Digital Marketing & Communications

    • Jul 2017 - Jan 2018

    Implementar las estrategias de Marketing Digital para la consecución de los objetivos de la empresa a través de diversas herramientas como SEO, SEM, Social Media, email marketing y Blogging. Desarrollo, implementación y seguimiento de KPI's. Adicionalmente a cargo de la Identidad Corporativa, Comunicación Corporativa, Relaciones Públicas, Diseño Gráfico y Responsabilidad Social Empresarial.

  • Gerente de Comunicación Corporativa

    • Mar 2014 - Jul 2017

    Planeación y diseño de las estrategias de comunicación interna y externa a través de diversos medios electrónicos y tradicionales. Comunicación a Fuerza de Ventas. A cargo de contenidos web, corporativo y de producto. Inbound marketing (métricas y seguimiento), generación de leads, Google Analytics. Marketing de contenidos, materiales audiovisuales, medición de campañas. Coordinación con proveedores de diseño y publicidad, SEO, producción de materiales. Gestión de Responsabilidad Social Empresarial y coordinación de Relaciones Públicas.

• 

  Telcel

  • Ciudad de México y alrededores, México

  • Jefe de Contenidos

    • Oct 2013 - Dec 2013
    • Ciudad de México y alrededores, México

    Design, development and monitoring of content for training courses and e-learning. In charge of three people with responsibility for the development of courses. Deploying new communication strategies for Commercial Training.

• 

  Seguros Monterrey New York Life

  • Ciudad de México y alrededores, México

  • Sales Force Communications

    • Jul 2011 - Oct 2013
    • Ciudad de México y alrededores, México

    Implementation of communication strategies through different tools targeted for the Sales Force (4000+) Editor of the sales force magazine, electronic newsletters, web mailing, campaign development, coordination with the graphic design area for the development of various projects.

• 

  ME Comunicación

  • Ciudad de México y alrededores, México

  • Communications and New Projects Manager

    • Oct 2010 - Jul 2011
    • Ciudad de México y alrededores, México

    Developing communications strategies for diverse costumers in short, medium and long therm. Making of different internal communications tools such as brochures, internal magazines, intranet and web mailing. Also dealing with suppliers.

• 

  HSBC Mexico

  • Ciudad de México y alrededores, México

  • Project Leader Internal Communication

    • Jul 2010 - Oct 2010
    • Ciudad de México y alrededores, México

    Implementation of internal communication strategies and campaign development. In response to various internal customers to provide complete communication solutions. Always looking to improve the efficiency of communication channels and tools to get a better way to our target.

• 

  Consorcio ARA

  • Ciudad de México y alrededores, México

  • Internal Communications Specialist

    • Jun 2008 - Jun 2010
    • Ciudad de México y alrededores, México

    I coordinated and published the Internal Magazine. I was also in charge of the Intranet. I wrote internal reports (e-mails) and developed internal campaigns along with the Advertising Agency. I was involved in photography, coordination of events, development of new projects and the organization of sports events around the country. I also dealt with suppliers and with internal costumers.

• 

  Periodico Reforma

  • Ciudad de México y alrededores, México

  • Coordinator of Publishing Boards

    • May 2006 - Jun 2008
    • Ciudad de México y alrededores, México

    I coordinated and conducted the feedback meetings. I established relationships with key people and developed new internal communication strategies and sought new communication channels. I also organized two major events a year.

• 

  Pfizer

  • Ciudad de México y alrededores, México

  • Internship

    • May 2005 - Oct 2005
    • Ciudad de México y alrededores, México

    I was in charge or the information of an internal magazine focused on the Sales Force, as well as the Sales via Intranet. I gathered the information and revised it. Shared information with internal costumers and the suppliers.

• 

  Cinetiempo México

  • Production Assistant

    • Sep 2003 - Aug 2004

    I worked on different activities within the production, production and post-production areas. Organized castings, scouting, and got in touch with the suppliers. Helped with all the different stages of the production and post production. Reviewed all material prior to using