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Fiona Hu is a seasoned sales and marketing professional with 10+ years of experience in B2B sales, marketing, and consulting. She has held various leadership positions, including Sr. Account Director at LinkedIn China 领英中国, where she built relations with over 50 customers and achieved 50% revenue growth rate for key accounts. Fiona has also worked at Seedland Education Group, ADP, and EF Education First, developing business partnerships, increasing sales turnover, and delivering superior customer service. She holds certifications from LinkedIn and Condé Nast Center of Fashion & Design. Fiona is a skilled sales and marketing expert with a strong background in building relationships, driving revenue growth, and delivering exceptional customer experiences.

Credentials

  • How to Use LinkedIn Learning
    LinkedIn
    Jun, 2023
    - May, 2026
  • 压力管理
    LinkedIn
    Oct, 2020
    - May, 2026
  • 培养你的商业头脑
    LinkedIn
    Oct, 2020
    - May, 2026
  • Fashion&Luxury Events Management
    Condé Nast Center of Fashion & Design
    Aug, 2016
    - May, 2026

Experience

    • Sr. Account Director, LinkedIn Talent Solution
      • Oct 2022 - Present

    • Account Director, LinkedIn Talent Solution
      • Jul 2021 - Sep 2022

    • Relationship Manager, LinkedIn Talent Solution
      • Jun 2019 - Jun 2021

      • Built up relations with more than 50 customers of South China per year, and more than 95% of them have global business expansion and global recruitment needs, including vivo/OPPO/OnePlus/realme/ZEKU/TCL/Joyy/BIGO/XPENG, etc., which are in the early stage or mid-term of going overseas• Assisted customers in improving the utilization and efficiency of LinkedIn products through empowerment programs, and used data analysis and insights to explore more potential business opportunities, which brought an average of 50% revenue growth rate of key accounts while guaranteeing renewals. The quota attainment rate of FY21 H1 was 160%, H2 was 101%• Discussed with C-level decision makers and assisted them in planning and conducting global talent recruitment projects and top talent recruitment projects through LinkedIn's unique resources to help with their overseas business expansion and global branding promotion

  • Seedland Education Group
    • Shenzhen/Shanghai
    • Co-Founder
      • Apr 2018 - Apr 2019
      • Shenzhen/Shanghai

      Seedland Education Group provides one-stop oral English improvement solution to K12 public and private schools across China cities. Combined online foreign teachers’ teaching model with off-line service to solve the problem that China education industry is lack of native foreign language teachers’ resources among a large proportion of K12 public schools• Responsible for company internal operation, including cost control, team management, PR related things etc.• Developed business partners including education bureau across China cities, product technology support, investors and public welfare foundations • Developed channel business partners with education resources across China cities, mainly in Guangdong, Hubei, Jiangsu, Jiangxi, and Henan provinces• Participated in teaching products’ development and design, executed and ensured all the demo classes’ successful delivery Performance: Signed two strategic business partners within the first three months, and developed three channel business partners during the year; Held demo classes among thirty schools in Guangdong province and Wuhan city, and successfully concluded long-term business cooperations with ten schools, which would bring around one million RMB potential revenue

  • ADP
    • Shanghai, China
    • District Manager, ADP China
      • Apr 2017 - Mar 2018
      • Shanghai, China

      • Sold ADP's HR outsourcing and cloud-based SaaS solution to both domestic and international clients, and engaged clients’ senior executive level-typically CHRO, HRVP, CFO, CIO, CEO, GM and MD level to conduct effective sales presentation, solution proposal, business negotiation and closed deals both individually and as a team • Developed and explored 100% new business opportunities across East China, APAC and globally, signed the first local client of ADP East China during probation period, achieved yearly quota by cross-border collaborations with ADP Global team and cross-functional coordination with ADP South and North China team• Built relationships with the third-party business partners (SAP/Oracle/Workday/Kronos/PE, etc.) to get more valid leads

    • Key Account Team Leader
      • Mar 2013 - Apr 2017
      • Shanghai

      • Reported to GM directly and be in charge of the KA team, as well as trained and coached new team members• Achieved yearly revenue 110% over KPI, and delivered superior after-sale service to ensure high customer satisfaction rate• Developed and explored new business opportunities and increased sales turnover, as well as maintained good relationships with current and new customers

    • Switzerland
    • Education Management
    • 700 & Above Employee
    • Senior Course Consultant, Sales Department
      • Jul 2012 - Mar 2013

      • Achieved monthly sales target with an average close rate of 150%• Introduced suitable EF courses to potential customers and designed a study plan according to customer's needs• Provided excellent study experience and service to students and get more referral leads

    • Student Relations Manager, Marketing Department, Full-time Intern
      • Aug 2011 - Jul 2012

      • Promoted Career Advancement Program by organizing over 100 events about career related topics, including Resume Corrections, Recruiting Days, Job Fairs, Guest Speaker events, and Business Networking Parties• Supported students with their career path development as an internal headhunter and helped more than 100 EF students found jobs through customized recommendations

Education

  • 2008 - 2012
    Shanghai Finance University
    学士, Human Resources Management

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