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Fife Hyland is a seasoned marketing professional with extensive experience in sponsorship, sports marketing, and event management. He has held various leadership positions in prominent organizations, including Director at Drum Property Group Limited and Managing Director at Hibernian FC. Hyland has a strong educational background in Modern History & Euro Studies from the University of Dundee.

Experience

  • Drum Property Group Limited
    • Edinburgh, United Kingdom
    • Operations Director
      • Jun 2012 - Present
      • Edinburgh, United Kingdom

      Drum Property Group is an award-winning property development and investment company, based in Aberdeen, Edinburgh, Glasgow and London. Director responsible for stakeholder liaison and communications, marketing, HR, IT, event and facilities management activity for the Group.www.drumpropertygroup.com

    • United Kingdom
    • Spectator Sports
    • 100 - 200 Employee
    • Managing Director
      • Jul 2011 - Jun 2012

      Promoted to Managing Director, responsible for the day-to-day running of the football club.

    • Commercial & Communications Director
      • Dec 2008 - Jul 2011

      Board Director responsible for Club marketing, commercial, digital, media, sponsorship, advertising, hospitality, retail and ticketing departments. Responsible for all player liaison, internal and external communications, media strategy and relations. Managed team of 20 full time and up to 80 part-time staff.

    • Chief Executive (UK)
      • Oct 2007 - Nov 2008

      Responsible for the commercial and strategic development of European sports marketing and events network, Platinum One Group, in the UK, based in Edinburgh. Clients included: FC Barcelona, Hibernian FC, Dundee Utd FC, St Andrews University, Eventscotland and Visitscotland.

    • Director of Sponsorship & Events
      • Jul 2005 - Jul 2007

      Sold CWW to 1576 in 2005, one of Scotland’s largest marketing agencies. Board DIrector responsible for all aspects of Sports Marketing, Sponsorship, PR and Event Dept. Clients included: CIS Scottish League Cup, Whyte & Mackay, Alliance Trust, Visitscotland.

    • Managing Director and Owner
      • Oct 2001 - Jul 2005

      Joined Carnegie Worldwide (CWW), a sports marketing division of Murray International Holdings (MIH), in October 2001 as Client Services Director. Completed MBO from MIH in July 2003 to become Managing Director and owner. Clients included Bank of Scotland SPL, Whyte & Mackay, Leeds United FC.

    • Trainee Account Exec through to Account Director
      • Jun 1995 - Sep 2001

      Account handling / client servicing roles in Boroughloch Agency (1995-97), Blue Chip Marketing (1997/99), IMP (1999/01) across sales promotion, direct marketing, events and sponsorship. Clients included: Beck's, Whyte & Mackay, Kronenbourg, McEwan's, Clydesdale Bank, Bank of Scotland, The Famous Grouse.

Education

  • 1989 - 1993
    University of Dundee
    MA Jt Hons, Modern History & Euro Studies

Suggested Services

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Industry Focus. “Real Estate”

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