Experience

• 

  Artista Independiente

  • Mexico
  • Law Practice
  • 1 - 100 Employee

  • Consultant in Digital Strategy, Marketing and Communications

    • Jan 2019 - Present

    Collaborated with more than 20 leading commercial and cultural clients including Taberna del León, Aira, Hyundai, Izzi Flex, Museo Carrillo Gil, MUAC, Foro Valparaiso, Culinari, Consubanco, The Smart Flat, Intelisis, Banco Atlántida, and SoJoGo Consulting to design and implement disruptive brand strategies and integrated digital campaigns. Developed and executed cross-channel communication strategies combining data-driven insights with creative direction to improve brand positioning and audience engagement. Led storytelling initiatives across web, social media, and digital platforms, aligning tone, visual identity, and narrative with client objectives and target audiences. Provided strategic consulting on content ecosystems, influencer partnerships, and digital transformation processes for clients in hospitality, technology, finance, and cultural industries.

• 

  Universidad Nacional Autónoma De México

  • Mexico
  • Higher Education
  • 700 & Above Employee

  • Academic Coordinator, Lecturer

    • Aug 2019 - Present

    Taught graduate-level courses in 'Museum Communication,' 'Marketing and Audience Studies,' and 'Integration Workshop' at the Postgraduate program in Museum Project Management. Designed and evaluated curricula in alignment with professional standards. Coordinated academic activities, mentored students, and facilitated collaboration with external experts.

• 

  Museo Franz Mayer

  • Mexico
  • Museums, Historical Sites, and Zoos
  • 1 - 100 Employee

  • Director of Marketing and Communications

    • Jan 2025 - Sep 2025
    • Mexico City, Mexico

    Achieved record attendance campaigns for exhibitions including Japan: From Myth to Manga and Pierre et Gilles, reaching the highest attendance in museum history. Secured over MXN 5 million in sponsorships through 15+ strategic partnerships, expanding the museum's cultural impact. Increased brand visibility by 25% year-over-year through bold press and influencer strategy that positioned the museum in national and international cultural conversations. Reinvented proprietary programming (Noches del Franz), doubling attendance and consolidating its status as one of Mexico City's essential cultural experiences. Designed and implemented comprehensive communication and marketing strategy that positioned Museo Franz Mayer as a vibrant, contemporary institution in constant dialogue with its audiences while leading a 10+ team across creative, digital and PR functions.

• 

  Fundación Amparo

  • Mexico
  • Non-profit Organizations
  • 1 - 100 Employee

  • Communications Coordinator

    • Jul 2020 - Nov 2024
    • Mexico City, Mexico

    Led and developed communication, marketing, and outreach strategies for Fundación Amparo, Museo Amparo, and Proyecto Roberto Alonso Espinosa (PRAE) to strengthen visibility, ensure effective public engagement, and promote collaboration with donors, institutions, and stakeholders. Directed high-velocity campaigns for 13 annual exhibitions, maintaining +10% annual attendance growth. Transformed the museum's digital identity, positioning it as Puebla's number 1 followed cultural brand. Supervised multi-year communication budgets ($3M MXN annually) and strategies, ensuring creative freedom and financial sustainability. Led 20 cross-functional projects (CRM, app, audiovisual production) that expanded museum presence across new platforms. Served as primary cultural ambassador for the museum, managing relationships with media, government, and strategic partners.

• 

  Petra Group - Latam

  • Colombia
  • Human Resources
  • 1 - 100 Employee

  • Chief of Creative Strategy

    • Nov 2017 - Dec 2019
    • Mexico City, Mexico

    Led more than 50 creative and strategic direction for key accounts in tourism, technology, health, and consumer sectors, driving integrated campaigns that elevated positioning and generated measurable impact. Developed and executed 360° digital tourism campaigns for City Express, Puerto Vallarta, Acapulco, and Estado de México, combining storytelling, data insights, and experiential marketing to increase brand awareness and public engagement. Designed positioning and performance marketing strategies for Cantina Catina, Fine Spices Brands, and La Cervecería del Barrio, achieving sustained growth in digital reach, engagement, and conversions. Built and managed B2B and B2C marketing frameworks for technology clients including Intelisis, Aspel, and Kueski, integrating CRM automation, content funnels, and data-driven messaging to drive lead generation and product visibility. Supervised multidisciplinary teams of creatives, strategists, and planners, ensuring brand consistency, creative excellence, and deadline compliance.