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Bio

Hello, I'm Fernanda Rizzo from Bogotá (COL 🇨🇴) self-proclaimed 'feel-maker', expert video editor and multimedia designer with over 8 years of experience creating impactful visual stories. When you bring me on board, you're adding a sensitive, creative storyteller who thrives transforming bold ideas into emotionally resonant visuals. My expertise in Adobe Suite, Canva and Motion Design allows me to create everything from videos to branded graphics, animations, and fully custom assets to fit and adapt to different brand voices. I’ve worked across diverse niches, from personal branding, online courses, and tech, to economy, wellness, restaurants, e-commerce, news, and lifestyle content. Above all, I bring positive energy, adaptability, and a deep love for filmming, art and new ways of storytelling. Currently I'm diving into AI tools to elevate creative production and stay ahead of the curve.

Experience

    • Creative Director and Founder
      • Jun 2024 - Present
      • E-commerce U.S

      Led content creation across website, email marketing, and social platforms to boost engagement and drive conversions organically.
      Developed and executed brand strategies that positioned Mixperfume as a top destination for designer fragrance samples.

      Implemented brand consistency guidelines and storytelling frameworks that elevated customer experience and loyalty.
      Conducted competitive analysis and market research to identify trends, optimize product positioning, and guide creative direction.

      Oversaw creative production including banners, product pages, ads, and short-form videos, ensuring a cohesive brand voice.

    • Creative Director
      • Jan 2021 - Present
      • Miami, FL

      Directed production of high-quality visuals, animations, videos, and other multimedia assets.
      Managed the development of creative concepts from ideation to completion while ensuring alignment with brand standards.
      Developed and implemented creative concepts for film projects.
      Created storyboards, scripts, and shot lists to effectively communicate cinematic visions.
      Directed visual design, copywriting, and content for advertising and direct marketing campaigns.
      Cultivated strong relationships with internal stakeholders, external vendors, and clients to maximize business objectives.
      Recruited qualified professionals from various departments including cinematography and editing teams.

    • Digital Content Specialist
      • Aug 2022 - Jan 2025
      • FL-AZ

      I create from scratch the marketing content for all BIG BACH's venues
      Generated ideas for new content topics based on market trends and customer feedback.
      Coordinated with design team to create visuals that enhanced the overall user experience
      Created compelling content for websites, email campaigns, social media posts, blog articles, and other online communications.
      Managed the production of multimedia assets such as videos and graphics for use on various digital channels.
      Performed quality assurance checks on all published materials prior to going live.

    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Motion Graphics Video Editor
      • Mar 2016 - May 2020

      Implemented cutting edge 2D animation techniques to enhance visuals of motion graphics projects.
      Provided creative input for video storyboarding and editing processes.
      Edited raw footage into professional quality videos using advanced techniques in Adobe Premiere Pro.
      Created motion graphics videos with Adobe After Effects
      Collaborated with marketing teams to ensure video content was on-brand and met customer needs.
      Developed a unique visual style to differentiate client projects from competitors.

Education

  • 2012 - 2017
    Pontificia Universidad Javeriana
    BA FILM, Filmmaking & Visual Communication

Services

Industry Focus. “Animation and Post-Production, Computer and Network Security, Computer Software, Design, Education Management, E-learning, Entertainment, Graphic Design, Information Technology and Services, Media Production, Motion Pictures and Film, Museums and Institutions, Music, Photography, Professional Training and Coaching, Publishing, Research, Technology and Software Development, Telecommunications, Video Production, Visual Effects, Writing and Editing. Most relevant industry: Animation and Post-Production.”

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