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Bio

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Fernanda Mammana Rinehart is a seasoned marketing professional with 9+ years of experience in luxury marketing, digital marketing, and team leadership. She holds an MBA in Luxury Management from Fundação Armando Álvares Penteado and has worked with top brands such as CH, Tory Burch, and Michael Kors. She is fluent in English, Spanish, and Portuguese, and has a strong background in marketing strategy, brand awareness, and e-commerce operations. Fernanda has worked in various roles, including Sales, Marketing and E-commerce, Marketing, E-commerce Operations Coordinator, Key Account Manager, and Marketing and Sales Executive. She is currently based in George Town, Cayman Islands.

Experience

  • Le Visage Co. Ltd
    • Cayman Island
    • Sales, Marketing and E-commerce
      • Sep 2023 - Present
      • Cayman Island

  • Atelier Fê Fleur
    • São Paulo e Região, Brasil
    • Entrepreneur
      • Sep 2014 - Present
      • São Paulo e Região, Brasil

      Owner, business administrator, and creative. Prospects, contacts, and negotiates with luxury clients and wholesales.Organizes, researches, and purchases large orders with wholesales. Arranges both real and artificial flowers as a floral designer for homes, events or offices and businesses. Events and scheduled maintenance in stores such as CH, Tory Burch, Jimmy Choo, Pucci, Michael Kors, Trousseau.Developed marketing strategies, creating and curating the website and social media, bringing brand awareness.

  • Maple Bear School
    • São Paulo, Brasil
    • Marketing
      • Apr 2021 - May 2022
      • São Paulo, Brasil

      Responsible for admissions, achieving the school's 20% growth target, and building client trust, with positive customer feedback.Responsible for managing the end-to-end process of new admissions. From the first inquiry, monthly fee negotiation, reports and proposals, to enrolments. Organized and conducted visits for prospective parents, always ensuring high-quality customer care.Development, implementation and management of communications overall strategy, such as PR, marketing, events, promotional materials, digital projects, social media, and digital advertising across different channels with external agencies.

    • E-commerce Operations Coordinator
      • Jun 2020 - Apr 2021

      Responsible for the strategy, analysis of social networks and problem solving.Analysis and keeping of records on sales made, always seeking to reach the proposed sales target.Commercial calendar management of the store's product mix. Creation of processes for product inclusion/registration, category maintenance and UX improvementWordpress and Mailchimp editions. Creation and edition of websites.

  • PromoAction
    • São Paulo e Região, Brasil
    • Key Account Manager
      • Aug 2013 - Jul 2014
      • São Paulo e Região, Brasil

      Project Management and Collaboration Customer Relationship Management Establishing relationships with new clients and maintaining and nurturing business relationships with existing clients. Managed, reviewing progress, and delivering the client’s advertisement projects. Conducting meetings and presentations with the clients as well as informing them about the current work status of their projects.

    • Marketing and sales executive
      • Feb 2010 - May 2012

      Meeting sales goals by training, motivating, mentoring, and providing feedback to store staffEnsured high levels of customers satisfaction through excellent service and maintained outstanding store condition and visual merchandising standardsDeveloped store strategies to raise customers’ pool, expanding store traffic and optimize profitabilityComplete store administration ensuring compliance with policies and procedures and reports on buying trends, customer needs, profits etcContact between the advertising agency and the store, definition of strategies, negotiation with advertising vehicles.

    • Executiva de contas - Atendimento
      • 2012 - 2012

      Startup/ Agência de propaganda "Umbrella” da Miksom com os sócios Adriana Cury, Carlos Gallo e Nadya Risocelly

    • Executiva de contas - Atendimento
      • 2012 - 2012

    • Compradora Senior
      • Sep 2009 - Feb 2010

    • Gerencia e Gestão
      • Jun 2009 - Sep 2009

  • Trendstop.com
    • Londres, Reino Unido
    • Work Placement Programme (duração 3 meses) /Treinee de Marketing e Relações Públicas
      • Mar 2009 - May 2009
      • Londres, Reino Unido

  • Gap Inc./Gap
    • Londres, Reino Unido
    • Sales Associate/ Vendedora
      • Jun 2008 - Dec 2008
      • Londres, Reino Unido

  • Perricone MD
    • Sao Paulo
    • Assistente de Marketing/ Estagiária
      • Feb 2007 - Dec 2007
      • Sao Paulo

    • Estagiária de Atendimento
      • May 2006 - Dec 2006
      • Sao Paulo

      Atendimento no núcleo da conta: Mitsubishi Motors Corporation Brasil (MMCB)

Education

  • 2010 - 2013
    Fundação Armando Álvares Penteado
    MBA em Gestão do Luxo, Gestão do Luxo
  • 2010 - 2013
    Fundação Armando Alvares Penteado
    MBA, Gestão do Luxo
  • 2002 - 2007
    Fundação Armando Alvares Penteado
    Comunicação, Publicidade e propaganda
  • 2014 - 2014
    SPDS - São Paulo Digital School
    Formação em Marketing Digital
  • 2010 - 2010
    Escola Superior de Propaganda e Marketing
    Branding
  • 2007 - 2007
    Escola Superior de Propaganda e Marketing
    Curso de ferias, Atendimento na Agência de Comunicação
  • University of the Arts London
    Study Programme at The Language Centre at University of the Arts London, Business English Plus Work Placement
  • 2009 - 2009
    London College of Fashion
    Fashion Buying and Visual Merchandising
  • 2008 - 2008
    University of the Arts London
    Fashion Market
  • 2009 - 2009
    Centro Pilotagem Roberto Manzini
    Centro de pilotagem, Curso preparatorio para pilotagem de automóveis
  • 2006 - 2006
    Núcleo Ser
    Líder Training. LT –
  • 2022 - 2022
    University College of the Cayman Islands
    Real estates 1
  • 2022 - 2022
    University College of the Cayman Islands
    Real Estates 2

Suggested Services

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Industry Focus. “Retail”

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