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Bio

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Felix Rodriguez is a seasoned sales professional with extensive experience in sales management, new business development, and operations management. He has a strong background in fleet management, purchasing, and contract negotiation, with expertise in international sales and negotiation. Rodriguez has held various leadership positions in companies such as Yoder and Frey Auctioneers LLC, Star Industries, BigIron, True Value Company, Darr Equipment Co., IronPlanet, NationsRent/Sunbelt Rentals, United Rentals, Prime Equipment/RSC/United Rentals, and Neff Rental/Neff Machinery.

Experience

  • Yoder and Frey Auctioneers LLC
    • Argyle, Texas, United States
    • Key Account Manager
      • Jan 2023 - Present
      • Argyle, Texas, United States

      Responsible for Sales Development, Auction Services, Account Management and Business Development with a focus on Heavy Equipment Contractors, Construction Dealers, Rental Companies, Finance Companies and Original Equipment Manufacturing. Additional areas of responsibilities include Equipment/Fleet purchases, Fleet/Asset Management, Fleet Disposals and Appraisals.

  • Star Industries
    • Fort Worth, Texas, United States
    • Sales Executive
      • Jan 2022 - Jan 2023
      • Fort Worth, Texas, United States

      Responsible for corporate sales development in the area of specialty attachments sales. Area of responsibility include National & Regional Rental Companies, Dealer Distribution and Manufacturing.

  • BigIron
    • Highland Village, TX
    • Director of National Accounts (Auction Sales)
      • Aug 2019 - Jul 2021
      • Highland Village, TX

      Responsible for Corporate Business Development in the areas of National Rental Companies, Heavy Industrial, Heavy Contractor, Aggregate and Mining. Additional responsibilities include Fleet/Asset Management, Fleet Disposals, Appraisals and Auction Services.

  • True Value Company
    • Highland Village, TX
    • Corporate Operations Consultant Rental Division
      • Jun 2018 - Aug 2019
      • Highland Village, TX

      Corporate Operations Consultant for True Value Rental. Responsible for franchise rental development programs in the South Central and South East Regions.

    • United States
    • Transportation, Logistics, Supply Chain and Storage
    • 200 - 300 Employee
    • Regional Operations Manager - North Texas & Oklahoma
      • Jun 2014 - May 2018

      10/17 - 5/18 DARR Lift DivisionResponsible for Rental Operations & Used Fleet Sales for North Texas & Oklahoma. DARR Equipment rents and sells CAT Lift Trucks, Mitsubishi Lift Trucks, Jungheinrich Lift Trucks, Kalmar Trucks and JCB Construction product lines in North Texas & Oklahoma territories.

    • Regional Sales Manager
      • Jun 2014 - 2018

      06/14 – 10/17 DARR Equipment Construction Division, Southlake, TXResponsible for Sales of New, Used & Rental for North Texas & Oklahoma. DARR Equipment rents and sells JCB Construction Product lines, in North Texas & Oklahoma territories.

  • IronPlanet
    • Dallas/Fort Worth Area
    • Director National Account Sales (Auction Sales)
      • Nov 2006 - Jun 2014
      • Dallas/Fort Worth Area

      Responsible for Corporate Business Development, Sales Development, Asset Management, Auction Services, Appraisal Services and Capital Asset Sales. Development of strategic account relationships in the areas of National Rental Companies, OEM's, Heavy Industrial and Dealer Distribution.

  • NationsRent/Sunbelt Rentals
    • Fort Luaderdale, Florida
    • Director of Strategic Sourcing & Disposition
      • Jul 2002 - Nov 2006
      • Fort Luaderdale, Florida

      Joined the Fleet Management team in 2002 as part of the Bankruptcy Fleet Management Team in order to implement operational efficiencies to exit the company out of bankruptcy and return the company back to profitability. In this position I was responsible for Fleet Management, Procurement, & Disposition of assets for NationsRent and all 265 locations. NationsRents was acquired by Sunbelt in November 2006.

  • United Rentals
    • Fort Myers, Florida
    • National Fleet Sales Manager
      • 1999 - 2002
      • Fort Myers, Florida

      Fleet Management and Disposition North America. Respponsible for developing strategic programs in the area of disposition of assets through retail, wholesale, brokers and auctions. Also developed retail sales initiatives for field personnel in order to maximize returns on capital assets. Also developed an Export Division with a special focus in developing international sales into Canada, Latin America and the Caribbean for the Used Equipment Markets.

    • National Used Equipment Manager
      • 1996 - 1999
      • Davie, Florida

      Responsibilities included Fleet Disposal on a National Level for over 200 locations for both Domestic and International Markets with a focus in developing Central, South America and Caribbean. Prime was acquired by RSC in 1999 and RSC was acquired by United Rentals

  • Neff Rental/Neff Machinery
    • Venice/Sarasota, Florida
    • Branch Manager
      • 1994 - 1996
      • Venice/Sarasota, Florida

      Operations Manager for Neff Corp. A John Deere Dealership/Rental Operation located in Venice/Sarasota, Florida.

    • Territory Sales Representative/Export Manager
      • 1988 - 1994
      • Miami, Florida

      International Sales development for Latin America and the Caribbean in the area Fleet/Used Equipment sales to direct buyers in these regions. Traveled extennsively into Latin America and established long term business relationships which are still enjoyed today.

Education

  • 1980 - 1982
    Miami Dade College
    Business Administration and Management, General

Suggested Services

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Industry Focus. “Construction Equipment Manufacturing”

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