Okay, let’s tackle this. So Felipe Valdivia has 30 years of experience as President of VP International, Inc. That’s a long tenure, especially in a dynamic field like entertainment. His skills in marketing strategy, social media marketing, and event planning are also highly valued. Location is Union City, California, which is a hub for the entertainment industry. Considering his experience, skills, and location, I estimate his hourly rate to be around $250. This is slightly higher than average for an executive with his experience, but the entertainment industry tends to pay a premium for talent and expertise.