Experience

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  Sindoni Group

  • Colombia

  • Gerente de Ventas y Expansión LATAM

    • Mar 2024 - Present
    • Colombia

    - Ventas , diseño e implementación de RTM para Colombia , Ecuador , Perú , Bolivia , Argentina , Chile , Uruguay , Paraguay y Brasil vía distribuidores y clientes directos.- Responsable de S&OP y P&L por país.

• 

  NotCo

  • Colombia

  • Director of Sales and Expansion LATAM

    • Jan 2021 - Apr 2023
    • Colombia

    • Led sales and expansion in LATAM. Developed market routes and knowledge of channels and distribution models. Responsible for the P&L by country and product lines.• Developed and executed market entry strategies for Colombia, Ecuador, Peru, Paraguay, Costa Rica, El Salvador, Panama, and Bolivia.• Built and led multicultural teams to ensure the effective implementation of sales strategies.• Expert in negotiation according to Incoterms and careful assessment of associated risks.• Built and managed the Annual Operating Plan (AOP), developing accurate and strategic projections ensuring sustainable and profitable growth.• Optimized processes and sought cost efficiencies by identifying, selecting, and hiring high-performance co-packers, resulting in substantial operational efficiency improvement and supply chain cost reduction.• Managed a sales budget of USD 6 million per year, marketing, and trade marketing investment of USD 2 million per year, positive Gross Margin, and EBITDA.

• 

  Heartland Food Products Group

  • United States
  • Manufacturing
  • 700 & Above Employee

  • Supply Chain Manager LATAM SPLENDA®

    • Dec 2019 - Jan 2021

    • Created and executed new supply chain strategies, including Co-manufacturing, Import and Export processes, and logistics network design for delivering existing and new products.• Established Material Requirements Planning (MRP) and Master Production Scheduling (MPS) policies to achieve optimal service levels in operations, sales, and finance.• Supervised and managed distribution centers, ensuring efficiency in storage and distribution.• Achieved significant 20% cost savings in logistics through annual and regional transportation bidding processes, optimizing resources and operational efficiency.• Led the search and implementation of manufacturing processes in another country, contributing to international expansion and diversification of the supply chain.• Standardized delivery times, improving On-Time In-Full (OTIF) to a 98% service level, resulting in increased customer satisfaction and operational efficiency.

  • Regional Sales Manager Andean Region

    • Feb 2017 - Dec 2019

    • Responsible for the Annual Operating Plan (AOP), overseeing and adjusting strategies for successful execution.• Accountable for tracking multiple distribution channels, including Retail, Traditional, HORECA, and Pharma, ensuring effective presence in each.• Developed Trade Marketing strategies to create sales plans and activities at retail points, optimizing brand presence in the market.• Implemented sales tactics based on data analysis and preparation of critical metrics with predefined KPIs to evaluate the performance and effectiveness of sales strategies.• Responsible for managing the regional P&L and controlling the Gross to Net (GTN) budget, ensuring profitability and financial efficiency.• Achieved 30% growth in 2018 compared to 2017, developing new distribution channels, including Retail, Traditional, TAT, and pharmacies, expanding the brand's presence in the market.• Achieved USD 4.5 million in net sales volume and a strong EBITDA in the same year, consolidating the organization's financial health.

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  Bavaria - Colombia

  • Bogota

  • Foreign Trade Specialist

    • Mar 2011 - Feb 2017
    • Bogota

    • Responsible for purchasing services, raw materials, spare parts, and machinery through tenders and spot purchases, ensuring the acquired products' efficiency and quality.• Coordinated shipment logistics in various modes, including LCL, FCL, air, and courier, maintaining constant communication with ports, customs agents, forwarders, and logistics agents.• Continuously sought savings and improved delivery times, reviewed results, and designed and implemented strategies for continuous improvement of processes.• Led end-to-end project management, including coordination of international shipments and UAP control.• Successfully implemented, measured, and monitored 15 chain KPIs, improving operational efficiency and strategic decision-making.• Ensured a 98% service rate, measuring perfect orders, service agreements, and contracts, ensuring customer satisfaction and quality in the supply chain.

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  Alpina

  • Bogota , Colombia

  • Foreign Trade Analyst

    • Jul 2008 - Jan 2011
    • Bogota , Colombia

    New markets scouting and fair assistance looking for the right business partner.