Experience

• 

  Dr. Wolff USA Distribution Inc.

  • Brooklyn, New York

  • Senior Marketing Manager

    • Dec 2019 - Dec 2020
    • Brooklyn, New York

    - Created and presented 360 marketing plan for entering the US market- Identified and established relationships with freelancers, third party vendors andagencies in order to execute initiatives and projects- Developed packaging copy for Q2 product launch in line with company'sobjectives and target audience- Works closely with PR agency to ensure and maximize media coverage

• 

  JD Beauty Group / Wet Brush

  • New York, New York

  • Senior Manager, Social Media & PR - Ouidad, Wet Brush, Bio Ionic

    • Mar 2019 - Nov 2019
    • New York, New York

    - Defined and executed strategy for each brand’s social media channels- Grew each brand's Instagram channels by an average of 1.2% in Q2- Developed and executed social advertising campaigns focusing on brand awareness and conversion, achieving an average CTR of 1%- Liaised with brand marketing, e-commerce and creative teams to identify and develop content in line with the brands’ aesthetic, tone and voice- Identified and built relationships with on-brand influencers, advocates and creatives to secure partnerships and gifting initiatives- Worked with PR agency to develop and ensure print and digital placements for upcoming launches and core SKUs

• 

  Badoo

  • London, United Kingdom

  • Creative, Marketing & Branding Consultant

    • Oct 2018 - Dec 2018
    • London, United Kingdom

    - Prepared strategic 2019 digital marketing plan for company to enter the US market in line with brand & campaign objectives- Developed high growth strategies tailored for each digital channel by leveraging consumer and industry insights- Conducted expansive market research; determined audience segments and identified appropriate targets and future influencers- Cultivated creative copy for website, landing pages, mobile app, and marketing materials to ensure effective Q1 launch - Established brand look and feel, tone of voice and ensured consistency throughout all content- Partnered with cross-functional teams to ensure alignment on website, campaigns, content

• 

  L'Oréal

  • France
  • Personal Care Product Manufacturing
  • 700 & Above Employee

  • Senior Manager, Social Media - Redken, Pureology, Mizani Global

    • May 2017 - Oct 2018

    Achievements- +103% growth in followers, +10.6% growth in engagement on @redken with always-on organic, earned, and paid strategies (1.5 years activity)- +16% growth in followers count, averaged a 1.21% engagement rate per post on @mizani (4 mo activity)- +500K reach achieved across 5 influencer campaigns (1.5 years activity)Responsibilities- Led delivery of weekly and monthly reports; analyzed, tracked and monitored performance and competitors to share across cross-functional teams- Delivered and leveraged consumer data and insights through search and social listening tools to build effective strategies and campaigns, as well as informing product development across 5 brands- Spearheaded year-long 100+ influencer campaign, developed concepts and leveraged their impact on brand and consumers- Managed correspondence with 7 global markets to develop social strategies for all launches and campaigns/activations- Executed content calendar; curated assets, developed engaging copy strategy and brand voice to communicate authenticity and key product benefits- Oversaw and guided day to day responsibilities as team leader of 5 social community managers

  • Assistant Manager, Social Media - Redken, Pureology, Mizani Global

    • Jan 2016 - May 2017

    - Launched weekly social listening reports, closely monitoring industry and competitor channels for relevant conversations and insights, escalating where appropriate- Assisted in leveraging social analytics tools to generate data, summarizing key insights and conversations to create actionable next steps across 4 brands- Developed KPI social analytics dashboards for 36 countries, highlighting key learnings and established best practices- Performed daily task of liking and engaging with owned and competitive hashtags; responded to inquiries to foster a positive community and add value to the user’s experience- Escalated user generated content, where appropriate, to internal stakeholders

• 

  LeMetric Hair & Beauty Studio

  • Greater New York City Area

  • Digital Marketing Coordinator

    • Apr 2015 - Jan 2016
    • Greater New York City Area

    - Executed day-to-day and monthly content calendar across multiple social platforms; wrote copy, created and curated assets, videos, and graphics- Developed weekly email newsletters; continually conducted A/B testing for improved CTR and conversation rates- Integrated Facebook Ads into strategy to generate traffic and increase brand awareness; monitored engagement rates and optimized consistently- Utilized Google Analytics to monitor website visitor patterns and develop SEO-compatible content to increase search engine rankings and site traffic- Performed continuous website design and development in the front-end of website utilizing Wordpress platform- Vetted and sourced influencers for beauty ambassador program; managed day to day relationships and coordinated monthly events

• 

  Hoolux Medical

  • Brooklyn, New York

  • Digital Marketing Assistant

    • Sep 2014 - Feb 2015
    • Brooklyn, New York

    - Created engaging content for Twitter, Facebook, Tumblr, and LinkedIn, both short and long-form copy with eye-catching visuals- Implemented Twitter strategy, determining benchmarks for impressions, awareness and engagement, receiving an average of 75 e-book signups per month- Participated in weekly Twitter chats, connecting with influencers and generating qualified leads daily- Gained 20-40 Twitter followers a week by maintaining a strong and consistently updated presence with compelling copy- Guest-hosted healthcare company Kareo's weekly Twitter chat; created and monitored the topic "Improving the Patient's Journey"

• 

  REACT to FILM

  • Greater New York City Area

  • Social Media Intern

    • Jan 2014 - Apr 2014
    • Greater New York City Area

    - Managed and consistently updated Facebook and Twitter accounts; researched news sources daily to generate content and directed traffic to website through social referrals- Built social strategy to effectively reach target audience, growing Facebook page by 150 likes and Twitter profile by 100 followers in a 3 month period- Created and executed three Twitter campaigns targeting college students to promote featured documentaries- Livetweeted the 2nd Annual REACT to FILM Awards Night honoring Katie Couric, prompting retweets and higher engagement

• 

  Magnify.net

  • Greater New York City Area

  • Social Media Intern

    • Oct 2013 - Dec 2013
    • Greater New York City Area

    - Scheduled daily posts on Facebook and Twitter accounts- Wrote 6 thoughtful tech-related pieces for Wordpress blog - Edited over 500 lines of HTML code with web development team to rebuild front-end of beta website- Curated YouTube videos for Tech, Fashion, Food, Travel and Health playlists weekly for Magnify’s website - Researched relevant articles for weekly e-newsletter