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Bio

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Felicia Abercrombie is a seasoned marketing professional with 9+ years of experience in project coordination, social media management, and event planning. She holds a Professional Certificate in Marketing from San Diego State University and a Bachelor of Arts in Psychology from the University of California, San Diego.

Experience

    • Director of Marketing
      • Mar 2016 - Present

      Graphic and Web Design, Marketing, Branding, Social Media, Copywriting, and Photography. Assists Creative Director with graphic and web design projects across a variety of industries. Generates and implements integrated marketing plans across a variety of channels. Coordinates marketing campaigns for clients and solely responsible for social media account management and engagement. Creates and shares original content for social media accounts. Manages and edits client websites. Designs marketing collateral and promotional items.

    • Project Coordinator
      • Jan 2015 - Present

      Responsible for coordinating project schedules, resources, equipment and information; liaising with clients to identify and define project requirements, scope and objectives; ensuring that clients’ needs are met as the project evolves.

    • Office Manager
      • Nov 2014 - Aug 2020
      • Palm Desert, CA

      Manages the corporate office for a design and build firm that specializes in new custom homes and luxury renovations. Organizes office operations and procedures; prepares and submits payroll; inventory and purchase orders; and staff development. Oversees accounting, including accounts payable and receivable, banking deposits, and account reconciliation. Records company expenditure, monitors the annual budget, analyzes variances and implements corrective actions. Keeps management informed by reviewing and analyzing reports, summarizing information, and identifying trends. Generates job estimates, proposals, invoices, statements and change orders. Monitors all external correspondence with clients and vendors. Directed and modernized the company's re-branding initiative. Designs content for the company website and printed publications; manages content for various social media accounts. Creates and distributes media kits for architects and interior designers to market the company for future collaborations.

  • Brow Lounge
    • La Jolla, CA
    • Inventory and Retail Manager
      • Sep 2012 - Nov 2014
      • La Jolla, CA

      Managed the front desk in an upscale boutique skincare spa and supervised staff to ensure accurate appointment booking. Established and maintained all vendor relationships. Implemented a new inventory control system to minimize loss. Assessed inventory stock, generated purchase orders, ordered replenishment, and created visually appealing displays. Worked within allocated budget when selecting clothing, jewelry, and beauty products for the boutique. Planned and executed all in-house events and promotions. Generated marketing collateral for social media accounts and printed publications; composed mass marketing emails for clients. Responsible for staff development; interviewed, hired, trained, and oversaw all new staff members.

    • Research Intern
      • Jun 2013 - Dec 2013
      • La Jolla, CA

      Research Intern for the Committee on the Neurobiology of Addictive Disorders at The Scripps Research Institute. Lab directed by George F. Koob. Assisted the Lab Director with animal studies, data collection, and laboratory set up. Set up operant chambers, ran experiments, recorded data, and cleaned up laboratory upon completion. Worked with animal models to identify the neurocircuitry involved in motivated and emotional behaviors and to determine how these mechanisms are altered by pathology such as addiction and stress. Primary study was on the short term and long term effects of alcohol exposure including a variety of different delivery schedules and the effect it had on dependency and withdrawal. Additional training in Humane Animal Safety and Laboratory Safety and Operations.

  • Scentsa
    • Carlsbad, CA
    • Executive Assistant to CEO
      • Aug 2011 - Sep 2012
      • Carlsbad, CA

      Served as the Executive Assistant to the CEO of a digital media company that designs interactive touch-screen kiosks for luxury retailers. Managed the office calendar for the CEO and sales team. Scheduled meetings and coordinated in-house events. Booked domestic and international travel for management. Assisted with account management for various perfume and cosmetic vendors; maintained email and phone correspondence. Compiled expense reports; transcribed notes; conducted research, compiled data, and generated reports for the CEO. Oversaw inventory and generated purchase orders for supplies. Assisted with creative content development, data entry, and content quality control for the digital kiosks. Formatted a novel's manuscript for printed and digital platforms. Assisted the Public Relations department with press inquiries. Created and distributed media kits to various authors and publishers throughout North America; promoted new novel.

    • Front Desk Manager
      • Dec 2009 - Jul 2011
      • Rancho Mirage, CA

      Managed the front desk for a busy medical day spa and salon. Opened and closed establishment; completed all tasks for daily operation; monitored daily cash flow; banking deposits. Managed the schedule for up to twenty service providers. Booked and confirmed at least 50+ appointments daily. Monitored inventory; ordered and received shipments. Coordinated and expedited all in-house events and promotions. Oversaw grand re-opening of the medical spa by organizing vendor participation and creating marketing collateral for event. Interviewed, hired, and trained all new staff members; monitored and evaluated staff member performance. Maintained medical records; educated patients on product and service options; responded to patient inquiries and concerns.

  • Scentsa
    • Indian Wells, CA
    • Research Coordinator
      • Nov 2007 - Nov 2008
      • Indian Wells, CA

Education

  • 2017 - 2018
    San Diego State University
    Professional Certificate, Marketing
  • 2012 - 2014
    University of California, San Diego
    Bachelor of Arts (BA), Psychology
  • 2013 - 2013
    The Scripps Research Institute
    Research Intern
  • 2011 - 2012
    San Diego Mesa College
    Psychology
  • 2009 - 2011
    College of the Desert
    Psychology
  • 2008 - 2009
    Santa Monica College
    Communication, General

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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