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Federico Beyer, a seasoned marketing expert, has spearheaded transformative initiatives at Metabrands S de RL de CV, driving lead generation and customer experience enhancement. As Director General, he successfully navigated digital transformations, leveraging expertise in marketing strategy, new business development, and negotiation. His tenure at Royal Resorts, where he served as Corporate Special Projects Manager, underscored his ability to lead cross-functional teams and drive strategic growth. Beyer's academic foundation in Business Administration from Universidad Anáhuac has equipped him with a solid understanding of business principles, complemented by his experience in video games and negotiation.

Experience

    • Director general
      • Apr 2022 - Present
      • México

      Ofrecemos soluciones de transformación tecnológica y marketing digital para la obtención de mas y mejores leads calificados

  • Royal Resorts
    • Cancun, Mexico
    • Corporate Special Projects Manager
      • Nov 2012 - Jun 2023
      • Cancun, Mexico

      - A Facilitator- Responsible for the creation, implementation, and launch of diverse functional and strategic initiatives for the organization at a corporate scale- Digital Transformation Team Lead - Responsible for formulation, design, resource management for CRM (Salesforce) implementation for ...

  • Hostel Boutique & Beach Club Agua y Fuego
    • Cancún y alrededores, México
    • Director Comercial
      • May 2019 - Dec 2019
      • Cancún y alrededores, México

      - Responsable de creación y gestión de la estrategia comercial con responsabilidades del canal, medios, presupuesto de marketing digital y gestión de campañas digitales en Google, Facebook, etc.- Creación del plan de marketing y briefs- Ejecución, monitoreo de campañas y revision de performance- ...

  • Brand Ignite
    • Polanco - Mexico DF
    • Socio Director
      • Sep 2011 - Oct 2016
      • Polanco - Mexico DF

      Las relaciones entre las marcas y los usuarios son paradójicas; Masivas y muy personales a la vez. Los consumidores se involucran con las marcas como derivado de un momento de confianza. La confianza sostenida crea fidelidad entre la marca y el cliente. En la era digital, las marcas pelean por l...

    • First Party Liaison - Director
      • Aug 2009 - Jul 2011

      Primary point of contact, handling day in - day out relationship with First Parties (Relations, Game Submissions and Operations) and US, Canada and Rest of Latam tracking of sales, marketing efforts, and distribution for "Lucha Libre AAA Heroes del Ring" w/ partner Konami and other key ...

    • Marketing Manager
      • Jul 2007 - Aug 2009

      Creating, Implementing and coordinating marketing activities for third party publishers at Mexican retail, controlling and keeping track of their Marketing Coop and MDF funding, and analyzing sales trend of product and activities impact.Handled key publisher relationships and coordinated events s...

  • Moshinet, S.A de C.V
    • Mexico City Metropolitan Area
    • Key Account Manager
      • Nov 2004 - Jul 2007
      • Mexico City Metropolitan Area

      SalesHandling relationship, managing and analyzing, conducting order placement and restocks of console videogame products in the Gamexpress catalogue with Mexican retailers Walmart, Sam´s, Soriana, Costco, the Carso Group (Sanborn´s, Mixup, Sears) and supported Game Planet and Liverpool/Palacio t...

Education

  • 2007 - 2011
    Universidad Anáhuac
  • Universidad Anáhuac Norte, México City

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