Experience

• 

  n2y LLC

  • Director of Product Marketing & Creative Services

    • Sep 2023 - Present

    Leads a team of product marketers and content, copywriting, and design professionals focused on product positioning, messaging, and design for special education teachers, therapists, administrators, and parents.

• 

  Zaner-Bloser

  • Boston, Massachusetts, United States

  • Senior Director of Product Marketing, STEAM

    • Apr 2022 - Sep 2023
    • Boston, Massachusetts, United States

    Led product marketing for supplemental STEAM resources for K–5 teachers and students.

• 

  Stenhouse Publishers

  • United States
  • Book Publishing
  • 1 - 100 Employee

  • Senior Director of Product Management & Marketing

    • Jul 2021 - Apr 2022

    Led product management and strategic marketing for supplemental PreK–5 classroom resources in literacy and mathematics.

  • Vice President of Marketing

    • May 2018 - Jul 2021

    Led marketing strategy, planning and execution for Stenhouse professional books and classroom resources as well as SDE, Inc. professional development programs for K-12 educators.

• 

  EBSCO Information Services

  • Ipswich, MA

  • Senior Director of Product Marketing

    • Dec 2015 - Apr 2018
    • Ipswich, MA

    Led strategic marketing planning, campaign development and execution for GOBI Library Solutions (formerly YBP Library Services), EBSCO eBooks, Flipster digital magazines, and EBSCO Subscription Services.

• 

  Pearson plc

  • United Kingdom
  • Education
  • 700 & Above Employee

  • Director of Marketing, US Learning Services

    • Mar 2015 - Dec 2015

    Led campaign creative implementation and process planning management for US Learning Services Marketing in the K-12 education space.

  • Director of K-12 Strategic Marketing - Large Markets & Product Campaign Marketing

    • Jan 2014 - Mar 2015

    Led a team of strategic marketing managers in the planning, development, and execution of integrated marketing campaigns targeting sales priorities in the highest revenue states, including California, Florida, New York, and Texas.

  • Director of K-12 Events and Associations

    • Jan 2012 - Jan 2014

    Led a cross-site team in managing and planning 40+ national conferences and sponsorships within a $3.5+ million budget. Provided strategic direction for internal training events including three National Sales Meetings, both executed at a savings ranging from 10-20%.

  • Director of Creative Services

    • 2006 - 2012

    Managed a cross-site, cross-functional staff of 30+ employees that included National and Regional Conferences and Sponsorships, Corporate Communications, K-12 Packaging, Project Management, and Design. Responsible for $5.5 million budget and development of cross-line campaigns and initiatives including branding, fall push, and lead generation campaigns.

• 

  Houghton Mifflin Harcourt

  • Advertising and Promotions Manager, Great Source Education Group

    • 2005 - 2006

    Managed $2.75+ million marketing budget, creative team, and sales support/regional marketing group. Directed planning and implementation of all national and regional marketing campaigns and promotional materials including 10 state-specific catalogs.

  • Sales Communications/Regional Marketing Manager, Great Source Education Group

    • 2004 - 2005

  • Advertising and Promotions Supervisor, Great Source Education Group

    • 1998 - 2004

  • Exhibits and Trade Show Associate, Great Source Education Group

    • 1996 - 1998

  • Product Marketing Associate, Great Source Education Group

    • 1995 - 1996

• 

  D.C. Heath and Company

  • Lexington, MA

  • Product Marketing Associate

    • Jan 1995 - Dec 1995
    • Lexington, MA

• 

  Custom Publishing Group

  • Greater Boston Area

  • Higher Education Customer Service Representative

    • Jan 1994 - Dec 1994
    • Greater Boston Area