Experience

• 

  Cogent Labs

  • Lahore, Punjab, Pakistan

  • Marketing Executive

    • Feb 2024 - Present
    • Lahore, Punjab, Pakistan

• 

  Medcare MSO Global

  • Lahore, Punjab, Pakistan

  • Brand Strategist

    • Dec 2022 - Feb 2024
    • Lahore, Punjab, Pakistan

    - Working on developing the company's branding guidelines and data-driven marketing strategy to ensure effective brand management.- Collaboratively creating tailored content calendars for social media marketing, including employer branding and US-based service marketing.- Analyzing competition and internal data to generate valuable insights for reshaping branding strategies.- Collaborating with Human Resources to organize large-scale employee engagement events, fostering a positive work environment and engaging employees.- Collaboratively driving organic growth through integrated social media management and content creation with the branding team.

• 

  NielsenIQ

  • Lahore, Punjab, Pakistan

  • Research Executive

    • Jan 2021 - 2022
    • Lahore, Punjab, Pakistan

• 

  Nielsen

  • Lahore, Punjab, Pakistan

  • Community Project Trainee - Jazz & JazzCash

    • Jan 2020 - Jan 2021
    • Lahore, Punjab, Pakistan

    - Managed the Pakistan's first consumer community/research panel for a leading telecom brand.- Established the community metrics and strategy for community members engagement and data quality.- Developing content and activities to ensure community engagement.- Partnering with internal and external stakeholders for the training, recruitment and incentivization of the community members.- End to end execution of research requests of the client from collecting, analyzing and sharing data-driven insights with the client.

• 

  Amal Academy

  • Lahore, Punjab, Pakistan

  • Design Associate

    • Jun 2019 - Nov 2019
    • Lahore, Punjab, Pakistan

    - Managed social media platforms including Facebook, Instagram, YouTube, Twitter and created content for these platforms using Canva & Adobe Photoshop for daily posting. - Presentation design of curriculum and video editing of digital ads and curriculum videos.- Executing marketing campaigns and lead generation for the flagship training program.- Managed communication channels of the company.- Assisted in marketing operations, i.e. ambassador program and training

• 

  Freelance

  • Freelance Social Media Manager & Brand Strategist & Content Creator

    • Jun 2016 - May 2019

    - Developed strategy and content for different clients, including NGOs, apparel brands and magazines, to meet their business objectives( Sales, Engagement, Reach).- Created different types of social media and branding content such as articles, social media posts, short videos, story designs for Instagram and Facebook etc. - Responsible for digital media buying and branding strategy.

• 

  Oriflame Cosmetics

  • Marketing Intern

    • Jul 2018 - Aug 2018

    - Content marketing and execution of social media campaigns.- Assisted in formulating PR and Social Media strategy. - Executed sales promotion campaign for Independence day- Competitor analysis researched and analyzed competitors and market trends.- Coordinated with external partners for arranging marketing event.- Coordinated with vendors and was involved in the planning of the annual seminar.