Experience

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  Pacific World Travel (PWT)

  • Kuala Lumpur, Malaysia

  • Regional Marketing Manager

    • Mar 2019 - Present
    • Kuala Lumpur, Malaysia

    Spearheaded sales and marketing initiatives for McArthurGlen Designer Outlets across Southeast Asia, significantly increasing foot traffic from key markets.Devised and implemented comprehensive annual marketing plans, aligning departmental strategies with corporate objectives.Led a dynamic team to execute marketing strategies, achieving a notable 23% growth in 2019 & 26.7% in Q1 2024 vs 2023Forged strategic partnerships with major travel partners, financial and travel platforms, enhancing brand visibility and customer engagement.Served as a brand communicator, crafting key messages for various media channels.

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  Dentsu Sports Asia

  • Kuala Lumpur, Malaysia

  • Associate Account Director

    • Nov 2018 - Dec 2018
    • Kuala Lumpur, Malaysia

    Sports Marketing and Business Development. Matching local sports talents with brands. Mediator for events/rights holders with companies seeking to increase their brand presence in the local market through events.

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  Malaysia Convention & Exhibition Bureau (MyCEB)

  • Malaysia
  • Hospitality
  • 1 - 100 Employee

  • Home Grown & Home Hosted Manager (Business Development)

    • Aug 2015 - Aug 2018

    Managed a portfolio of over 110 major events, contributing to significant tourism growth in Malaysia.Conducted rigorous due diligence and provided marketing consultation for event funding, securing approval for 54 events.Oversaw corporate communications, generating an average media value of RM 13 million annually.Established MME’s social media presence, growing the Instagram following to over 1,450 organic followers through targeted campaigns.

  • Event Marketing Manager, Malaysia Major Events

    • Oct 2011 - Jul 2015

    Primarily to market all events supported under the division locally and globaly. The Bureau was launched as part of the ETP and became an agency under Ministry of Tourism and Culture. To simplify my J.D is to evaluate the A&P plans of the events in order to reach our goal of increasing the number of tourists to Malaysia via these major sports, arts, lifestyle and entertainment events. In addition, assist in increasing the marketability of said events on an global platform for both awareness and tourism.

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  Total Sports Asia

  • Petaling Jaya

  • Business Development Manager

    • Dec 2006 - Jul 2011
    • Petaling Jaya