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FK

Fathima Raj Kilimas

Head of Marketing at Cubera
Intro Book
Marketing expert with digital marketing and branding expertise.
  • Claim this Profile
Location
Bengaluru, Karnataka, India, IN
Languages
  • English Full professional proficiency
  • Tamil Native or bilingual proficiency
  • Kannada Professional working proficiency
  • Malayalam Professional working proficiency
  • Hindi Elementary proficiency
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Bio

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Topline AI
Fathima Raj Kilimas is a seasoned marketing professional with expertise in digital marketing, branding, and content strategy. With a strong educational background in digital marketing and artificial intelligence, she has worked in various roles, including Head of Marketing, Digital Strategist, and Business Development Consultant. She has also completed various certifications in marketing and digital marketing.

Credentials

  • Advertising on Facebook
    LinkedIn
    Apr, 2020
    - Apr, 2026
  • Content Marketing: Newsletters
    LinkedIn
    Apr, 2020
    - Apr, 2026
  • Employer Branding on Linkedin
    LinkedIn
    Apr, 2020
    - Apr, 2026
  • Google Analytics Essential Training
    LinkedIn
    Apr, 2020
    - Apr, 2026
  • Learning Conversion Rate Optimization
    LinkedIn
    Apr, 2020
    - Apr, 2026
  • Marketing and Monetizing on YouTube
    LinkedIn
    Apr, 2020
    - Apr, 2026
  • Optimizing Marketing Emails
    LinkedIn
    Apr, 2020
    - Apr, 2026
  • SEO Foundations
    LinkedIn
    Apr, 2020
    - Apr, 2026
  • SEO: Keyword Strategy
    LinkedIn
    Apr, 2020
    - Apr, 2026
  • Social Media Marketing with Facebook and Twitter
    LinkedIn
    Apr, 2020
    - Apr, 2026
  • Social Media Marketing: Managing Online Communities
    LinkedIn
    Apr, 2020
    - Apr, 2026
  • Content Marketing Foundations
    LinkedIn
    Mar, 2020
    - Apr, 2026
  • Google Ads (AdWords) Essential Training
    LinkedIn
    Mar, 2020
    - Apr, 2026
  • Mobile Marketing Foundations
    LinkedIn
    Mar, 2020
    - Apr, 2026
  • Online Marketing Foundations
    LinkedIn
    Mar, 2020
    - Apr, 2026
  • Fundamentals of Digital Marketing
    Google
    Jun, 2019
    - Apr, 2026
  • Introduction to Marketing: Tools to set Enterprises Apar
    The University of Edinburgh
    Jan, 2019
    - Apr, 2026
  • Digital Branding and Engagement
    Curtin University
    Nov, 2018
    - Apr, 2026
  • Entrepreneurship in EmergingEconomies
    Harvard University
    Nov, 2018
    - Apr, 2026
  • Marketing Fundamentals: Who Is YourCustomer?
    Babson College
    Nov, 2018
    - Apr, 2026
  • NET - MANGEMENT
    University Grants Commission
    Jul, 2018
    - Apr, 2026
  • Google Ads Measurement Certified
    Google
    Sep, 2021
    - Apr, 2026
  • Google Ads Search Certified
    Google
    Sep, 2021
    - Apr, 2026
  • Google Ads Display Certified
    Google
    Nov, 2020
    - Apr, 2026

Experience

  • Cubera
    • Bengaluru, Karnataka, India
    • Head of Marketing
      • Sep 2022 - Present
      • Bengaluru, Karnataka, India

      Branding and Marketing • Managing a team of Designers, Content Writers and Marketing Professionals • Part of the PRD team that developed multiple AdTech platforms and Apps for the Organisation• Planned and Managed the Budget for Branding and Marketing• Envisioned the Branding Guidelines for the organisation• Executed the Social Media Strategy for the organization• Implementing the Content and SEO strategies for the organization• Ideated the Rebranding of the Logo and executed it across the channels• Managing end to end email campaigns for the organization

  • Welingkar Institute of Management
    • Bengaluru, Karnataka, India
    • Assistant Professor
      • Aug 2021 - Present
      • Bengaluru, Karnataka, India

      • Planned the Digital Branding Campaign for the Institute• Organised Social Media Campaigns• Created and delivered the pedagogy in Digital Marketing for Post Graduate Students

  • Self-employed
    • Bengaluru, Karnataka, India
    • Business Development Consultant
      • May 2019 - Sep 2022
      • Bengaluru, Karnataka, India

      • Strategized and executed a project for a US based Physical Security and Surveillance Firm on ATM theft across the Texas (3 months)• Lead Researcher and Project Head of the consulting assignment to project the Global Mobile Market for one of the reputed Mobile Manufacturers from India (4 months)• Strategized and executed a consulting assignment on the potential for E-learning and MOOCs in US for a Venture Capitalist Firm from Portugal (2 months).• Lead Researcher and Project Head on Carbon Trading and the potential for new business across the globe for an Ireland based firm (6 months)• Lead Researcher and Strategic Head for a consulting assignment on the Furniture market in India for an Italian premium furniture brand (3 months)• Lead Researcher and Project Head for a consulting assignment on the Premium Lighting market in India for an Italian premium Lighting brand (4 months)• Lead Researcher for a project on competitor analysis and market potential for the Fibernet market in India for an AdTech company (2 months)

  • IFIM Institutions
    • Bengaluru Area, India
    • Digital Strategist and Assistant Professor
      • May 2019 - Aug 2021
      • Bengaluru Area, India

      • Planned Digital Marketing Budgeting for the College• Planned and Executed the Digital Marketing Campaigns• Strategized the Digital Content Calendar for all the Social Media Accounts• Created the five-year Strategic Plan for the Organisation• Created and delivered the pedagogy in Digital Marketing for Post Graduate Students• Convener of the Entrepreneurship Cell

  • Christ Academy Institute for Advanced Studies
    • Bengaluru, Karnataka, India
    • Head (Integrated Center of Excellence)
      • Jul 2015 - Apr 2019
      • Bengaluru, Karnataka, India

      • Planned Marketing Campaigns as part of the Integrated Centre of Excellence • Planned and Organised the Website for the Institute• Organising Committee member of an International Conference

  • The MasterWise
    • Bengaluru, Karnataka, India
    • Band Manager and Lead Vocalist
      • Dec 2011 - Oct 2017
      • Bengaluru, Karnataka, India

      The MasterWise (TMW) is a quintet Alternative Rock band from Bangalore, Karnataka. #TMW• Managed the YouTube, FB and other band pages• Won the International Search by Sony for Music Band in the Community Choice category Planned and organised band performances across Bangalore• We were shortlisted for the 3rd season of Alive India Competition (September 2015)• Band was shortlisted by YouTube and RedFM for Indian Band Search (March 2015)• Composer, Guitarist, Lyricist and Lead Vocalist of the band

  • Adjetter Media Network Pvt Ltd
    • Bangalore
    • Head - Strategy & Content
      • Jun 2014 - Jun 2015
      • Bangalore

      • Managed a team of 20 individuals and executed various Digital Marketing Projects• Campaign Ideation, Testing and Validation • Online and offline Ads Campaign and ideation for clients• Ideation and content for Ad copying, Twitter handles, FB posts, Blogging, etc• Client Servicing, Website Development, SEO, FB campaigns

  • Ecosense
    • Tamil Nadu, India
    • Manager - Strategic Alliances
      • May 2013 - Apr 2014
      • Tamil Nadu, India

      • Planned the Branding and Sales Strategy for Tamil Nadu and Kerala Territory • Manged a team of 15 people and generated lead worth Rs. 1,50,00,000• Managed operations in 20 districts in Tamil Nadu and 11 districts in Kerala • My territory (Tamil Nadu and Kerala) had a sales conversion of 50 lakhs and a pipeline of 1 Crore for the year 2014-15

  • Ocwen Financial Corporation
    • Bengaluru, Karnataka, India
    • Research Analyst
      • Jan 2010 - Apr 2011
      • Bengaluru, Karnataka, India

      • Organised investigations and proposed adequate solutions to address the customer concerns. • Coordinated with the Ombudsman and other departments to resolve customer disputes.

Education

  • 2021 - 2022
    Indian Institute of Management, Indore
    ECPSL, Organizational Leadership
  • 2019 - 2022
    University of Mysore
    Doctor of Philosophy - PhD, Digital Marketing and Artificial Intelligence
  • 2011 - 2013
    Christ University, Bangalore
    Master of Business Administration - MBA, Marketing
  • 2018 - 2018
    ABRSM
    5th Grade Music Theory, Music
  • 2005 - 2008
    Christ University, Bangalore
    Bachelor of Science - BS, Mathematics and Computer Science

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