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Farshid Sarmast profile image

Farshid Sarmast

Product Designer at Riverlea Group Ltd
Intro Book
Seasoned product designer with expertise in industrial design, product development, and packaging design.
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Location
Waikato, New Zealand, NZ
Languages
  • Persian Native or bilingual proficiency
  • English Full professional proficiency
  • French Limited working proficiency
Skills
  • Product Design
  • Concept Development
  • Industrial Design
  • Packaging
  • Sketching
  • Show all
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Bio

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Farshid Sarmast is a seasoned product designer with a Master's degree in Creative Technologies and a strong background in industrial design, product development, and packaging design. He has worked with various companies, including Riverlea Group Ltd, Simcro Limited, and Myovolt, and has also taught 3D printing principles to school students. With proficiency in multiple languages, including Persian, English, and French, Farshid brings a unique perspective to his design work. Farshid has experience in designing innovative products, packaging, and branding for diverse clients, including Atash Rang, Rounak Electric, and Emersun. He has also worked on various projects, such as designing a wearable vibration therapy device for relieving plantar fasciitis pain, and creating 3D models and assemblies of animal healthcare products using Solidworks. As a freelance industrial designer, Farshid has leveraged his expertise to establish his own consultancy business, delivering product, packaging, brand, and design projects for diverse clients.

Experience

  • Riverlea Group Ltd
    • Hamilton, Waikato, New Zealand
    • Product Designer
      • Mar 2021 - Present
      • Hamilton, Waikato, New Zealand

  • Freelance
    • New Zealand
    • Multidisciplinary Designer
      • 2015 - Present
      • New Zealand

      Industrial designer ready to offer in-house or freelance design services to manufacturing companies

  • Simcro Limited
    • Hamilton, Waikato
    • CAD Technician
      • Apr 2019 - Aug 2020
      • Hamilton, Waikato

      Created 3D CAD models, assemblies and drawings of animal healthcare products using Solidworks; collaborated in new products development and existing products improvement

  • Myovolt
    • New Zealand
    • Industrial Design Fellow
      • Apr 2018 - Apr 2019
      • New Zealand

      Started collaboration with Myovolt Ltd to design an advanced vibration therapy device. The project has been granted a Callaghan Innovation R&D Fellowship.

  • Auckland Central Library
    • Auckland, New Zealand
    • 3D Priniting Coach
      • Jul 2017 - Nov 2017
      • Auckland, New Zealand

      Taught 3D printing principles, and Tinkercad and Cura software to school students in Papakura, Auckland

  • Light Speed Graphics
    • Auckland, New Zealand
    • Rendering Software Tester
      • Jul 2017 - Sep 2017
      • Auckland, New Zealand

      Assisted development team to find bugs and conflicts in their under-development rendering software and gave suggestion on the potential amendments or optimization.

  • Auckland University of Technology
    • Auckland, New Zealand
    • Teaching Assistant
      • Mar 2017 - May 2017
      • Auckland, New Zealand

      Helping undergraduate students creating and developing design ideas for their creative projects

  • Bio C-Tech
    • Industrial Designer
      • 2012 - 2015

      Building on expertise to design innovative products and packaging, brand and graphic for a range of biodegradable disposable tableware

  • Zarif Polymer
    • Product, packaging and Brand designer
      • 2011 - 2012

      • Leveraged extensive expertise to develop and design products and packaging (disposable plastic medical, dental and laboratory products), sourcing suppliers, negotiating contracts• Designed company adverts, liaised with company agents to promote the company brand, improve customer satisfaction and manage company participation in trade exhibitions• Designed company's website and digital and social media

  • 'Self-Employed'
    • Freelance Industrial Designer
      • 2009 - 2011

      • Utilised expertise to establish own consultancy business delivering product, packaging, brand and design projects for diverse clients• Clients included Atash Rang (import business), Rounak Electric (manufacturing), Emersun (home appliances), Azmouneh Foulad (geotechnical services) and Bartar Kooshan Arya (trading company)

  • Kishwood
    • Product & Packaging Design Expert
      • 2007 - 2009

      • Accountable for designing wooden furniture, and packaging for a range of company products (wooden furniture and kitchen cabinets), leading all aspects of the packaging process• Sourced materials and equipment suppliers, negotiated contracts, placed orders for all materials and accessories

Education

  • 2016 - 2019
    Auckland University of Technology
    Master’s Degree, Master of Creative Technologies Candidate
  • 2020 - 2020
    The Interior Design Institute
    Diploma, Interior Design
  • 1998 - 2002
    University of Art, Tehran
    Bachelor’s Degree, Industrial and Product Design

Suggested Services

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Industry Focus. “Manufacturing”

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