Experience

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  Volunteer Canada

  • Toronto, Ontario, Canada

  • Development and Partnership Specialist, Corporate Citizenship

    • Mar 2024 - Present
    • Toronto, Ontario, Canada

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  Farrah Rooney Consulting

  • Toronto, Ontario, Canada

  • Owner/Corporate Social Impact Manager

    • Sep 2013 - Present
    • Toronto, Ontario, Canada

    As the sole principle of my own consulting agency I help non-profits get their work done. A particular achievement was the development and management of all aspects of the first ever national fundraising campaign in Canada in support of animal welfare raising over $1 million during my tenure.This included:• end to end project management, with all deliverables hit on time• building and managing a large media, charity partner and corporate network, involving various stakeholders on a national level• built, solicited, secured, managed and measured national corporate giving programs and strategic initiatives to ensure aligned business engagement goals and actions with partners including BMO, PetSmart and Reynolds Consumer Products• managed best-in class development of digital properties in partnership with vendors• developed and executed multi-channel marketing and communications, PR, and fundraising strategies• major donor cultivation and management• media and celebrity management

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  The Informatics Factory

  • Ontario, Canada

  • Co-Founder

    • Jan 2023 - Mar 2024
    • Ontario, Canada

    • Co-founded and co-led SaaS start-up, driving the strategic vision from inception to present (pre-launch).• Co-orchestrated the development and pre-launch of cutting-edge SaaS solutions, leveraging market research insights to meet user needs. • Co-managed the company's financial strategy, securing pre-seed funding to fuel growth and innovation. Generated scaling forecasting models to guide financial planning.• Applied in-depth market research to inform product development and strategic decision-making. Utilized market insights to position FAST-ETL as a competitive force.• Leveraged branding principles to create a name and brand identity that communicates values and resonates with the sector.• Supported team in product development, including project management, milestones, UX, minimum viable features and tech stack decisions.

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  Driven

  • Canada
  • IT Services and IT Consulting
  • 1 - 100 Employee

  • COO

    • Feb 2022 - Dec 2022

    • As part of the startup leadership team, worked with accelerators and internal stakeholders to identify challenges and implement solutions to scale company from angel investment to a planned series A funding round. • Identified deficiencies and implemented systems for company scaling, including project management processes, lead generation tracking, data management and brand insights resulting in a 25% gain in output.

  • Director Of Partnerships

    • May 2020 - Jan 2022

    • Partnered with non-profit organizations and internal technical team to identify and fulfil digital needs with Driven’s suite of technology solutions, achieving six figure 100% business development goal in year one.• Managed business development, including selling, pipelines creation, nurturing 3rd-party partnerships, and facilitating ESG thought leadership, authoring blogs, articles and web copy.• Built network of partners, including agencies, consultants, non-profits and contractors to increase brand recognition and lead generation.

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  Candela Strategies Inc.

  • Canada
  • Fundraising
  • 1 - 100 Employee

  • Director of Strategy

    • Oct 2017 - Nov 2019

    At Candela, I wore many hats focused on developing new business, managing accounts, developing strategy and managing projects focused on integrated fundraising, management, corporate social responsibility, brand development and marketing for non-profit clients across Canada and the US including Oxfam Canada, Amnesty International Canada, Save the Children Canada, UNICEF, March of Dimes Canada, The Pancreatic Cancer Action Network and Nature Conservancy of Canada. Working with all levels of seniority through organizations, including Board Members, VPs and C-Suite Executives, I ensured our clients, strategies, projects were developed and managed to the highest level of excellence. Key achievements included:• Developed and managed multi-channel integrated fundraising and marketing campaigns to drive growth through comprehensive research and tactical implementation. Includes digital, out of home, corporate partnerships and legacy.• Developed brand strategy and activation through comprehensive research, reporting and working with cross-functional teams.• Authored audits of existing technology to assist in the selection and implementation of new solutions.• Provided thought leadership at international conferences on integrated marketing and fundraising.• Prospected, secured and stewarded new business relationships through proposal authoring and management of key relationships. • Researched and authored strategic management reports on optimal marketing team development, overall fundraising program development, branding and positioning.Awards won: PR Daily's Best Multichannel Campaign of the Year for PanCAN’s November Awareness

  • Account Director

    • Jul 2016 - Oct 2017

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  hjc

  • Toronto, Canada Area

  • Digital Fundraising Consultant and Digital Team Lead

    • Jul 2015 - Jul 2016
    • Toronto, Canada Area

    In my role as team leader I had a dynamic, multi-factored role of strategist, project manager and people manager responsible for the development and management of digital solutions for the largest charities across North America. • Lead a team of 5 project managers and consultants working with non-profit clients in Canada and the US in a demanding, high speed agency environment. • Managed accounts, strategy and implementation of integrated fundraising and marketing projects for clients such as the Heart and Stroke Foundation, CAMH Foundation, Women's College Hospital Foundation, Sunnybrook Hospital Foundation, CARE, The BC Cancer Foundation and the St. Joseph Hospital Foundation.• Specific support included: development of e-communications, online and integrated campaign strategy, planning and execution, online and integrated campaign site design, technology evaluation and implementation, and website redesign.• Assisted clients in choosing technology resources and create online strategies to help them reach new audiences.• Presented digital fundraising strategies roadmaps to executive directors, marketing and communications directors and other client side decision makers.hjc Awards won: Blackbaud Solution Provider of the Year

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  BC SPCA

  • Canada
  • Civic and Social Organizations
  • 300 - 400 Employee

  • Manager, Fundraising Events

    • Oct 2011 - Sep 2013

    As the Manager of Fundraising Events at the BC SPCA I was responsible for the leadership and management of the society's province-wide campaigns raising over $1.8 million annually. These include peer to peer, lotteries and gaming, sponsorship, cause marketing, third-party events and other special fundraising.Awards won: Integrated Marketing Advisory Board, Integrated Marketing Award of the year for leadership in nonprofit campaigns.

  • Development Officer, Special Events

    • May 2011 - Oct 2011

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  The University of British Columbia

  • Graduate Program Coordinator

    • Aug 2009 - May 2011

    Responsible for the operation and co-management of a Graduate Studies Program in the Faculty of Medicine at UBC.

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  Genius Factor Games Inc.

  • Associate Producer - Contract

    • 2009 - 2009

    • Produced games for start-up independent developer for release on iPhone platform from pre-production to release.• Assisted with managing team of 9 including scheduling, adjusting priorities and assigning work.• Managed defect lists, enters and distributes bugs, tracks metrics regularly for staff.• Created and maintained project vision as key member of creative team.•Authored marketing material including website text, blogs, twitter, press releases and communications with media outlets.

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  Electronic Arts

  • EA University Program Coordinator

    • 2006 - 2008

    • Coordinated and managed over 300 classes and educational programs critical to the training needs of 4000 EA employees worldwide.• Increased staff ROI by streamlining workflow and driving the scheduling, enrolment, tracking and reporting of training programs.• Managed logistics for 6 worldwide workshops per year attracting up to 500 international attendees and various international speakers, improving global communication and education.• Communicated customer service needs and effectively troubleshot problems for all global employees.• Analyzed data and provided trend information to staff.•Assisted with deficiency list during finaling for FIFA Wii/PSP Soccer 08 including: running and tracking defect lists in Devtrack, reporting on schedule against the capacity plan and identifying and finding solutions to reporting problems.

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  BRITANNIA MINE MUSEUM

  • Curator of Education and Collections

    • 2003 - 2006