Experience

• 

  阿里巴巴集团

  • Hangzhou, Zhejiang, China

  • Digital Marketing Director

    • Dec 2015 - Present
    • Hangzhou, Zhejiang, China

    In charge of digital marketing team working together with Alibaba cross-border platforms, inc Alibaba.com, AliExpress.com, Tmall intl., Lazada etc., established and operating digital marketing ads platform for outsourcing and cross-border buyers and sellers all over the world.

• 

  Alibaba.com

  • China
  • Software Development
  • 700 & Above Employee

  • Director of Online Marketing

    • May 2014 - Dec 2015

    Establish and manage online marketing platform & traffic channels for Alibaba.com.

  • Senior Manager, Head of Online Marketing for Alibaba / AliExpress / Taobao International

    • Nov 2013 - May 2014

    a. In charge of all traffic acquisition for Alibaba & AliExpress & Taobao International, traffic channels include SEO, SEM, SNS, Affiliate, Mobile & more innovative channels we can image.b. Establish and develop B2B/B2C Advertising platform using CPS/CPM/CPI/RTB realization models (Global Ad Exchange Platform), which is one of the TOP cross-platform traffic & realization platform in the world.c. Explore and establish leading marketplace in potential areas for Alibaba & AliExpress & Taobao International, has led AliExpress from 0 traffic to No.1 e-commerce platform in Russia while no.2 in Brazil already.

  • Senior Manager, Head of AliExpress Traffic Team & Multilingual Team & Affiliate Marketplace

    • Oct 2012 - Nov 2013

    1. In charge of all traffic acquisition for AliExpress.com (Global Taobao.com), include SEO, SEM, SNS, Affiliate channels.2. Develop the multilingual marketplace for AliExpress, and lead AliExpress to No.1 ecommerce platform in Russia while no.2 in Brazil, etc. domain sample: ru.aliexpress.com, pt.aliexpress.com3. Establish AliExpress Affiliate Marketplace.

  • Manager, Head of AliExpress Traffic Acquisition Team

    • Jun 2010 - Oct 2012

    One of AliExpress founders, in charge of the AliExpress traffic acquisition from 0, channels inc. SEO, SEM, SNS, Affiliate etc.

  • Senior SEO Product Manager

    • Jun 2008 - Jun 2010

    SEO Strategy, Product Development