Bio
Credentials
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Psychological First Aid
CourseraNov, 2022- Apr, 2026
Experience
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BBH Asia Pacific (Singapore)
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Singapore
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Senior Brand Strategist
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2018 - Jan 2023
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Singapore
1. Brand and Marketing Strategy2. Audience Research and Insights3. Creative Strategy4. Fandom Psychology and StrategyClients include: Riot Games, Nike, Samsung, Red Bull, Jollibee, Sentosa, Netflix, IKEA. Agoda Award-winning works: Grand Clio 2021 and D&AD Awards 2021 Pencil for Honeyfruit, Riot Games; The One Show Silver Pencil for Virtual Sentosa; Clio 2021 Gold for Battle of Baron, Riot Games.
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Red Bull
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Singapore
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Digital Media & Communications Specialist
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Sep 2015 - Nov 2017
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Singapore
1. Digital Strategy and Execution2. Content Lead and Management- Conceptualised and produced the viral Red Bull Racing’s Daniel Ricciardo and Max Verstappen “How Not To Open A Durian” video that resulted in 11 million views worldwide in 2017, and “Dan & Max Try Singlish” video in 2016 that went viral in Singapore3. Editorial Lead and Management
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Assistant Director / Producer / Casting Manager
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Jun 2014 - Dec 2015
Assistant Director / Producer
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Manager, Programming and Promotions / Festival Manager - AFCC Media Summit
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Mar 2012 - Jun 2014
1. Marketing and Publicity of the Book Council2. Conference Planning: AFCC Media Summit3. Writing and Translation
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Intern
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Apr 2010 - Sep 2010
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Education
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2015 - 2018SIM University
Bachelor’s Degree, Communication and Media Studies -
2008 - 2011Temasek Polytechnic
Diploma, Communications and Media Management -
2008 - 2011Temasek Secondary
Mass Communication/Media Studies
Suggested Services
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Industry Focus. “Advertising Services”
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References
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