Experience

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  TCL Global

  • Pakistan and UAE

  • Country Director

    • Feb 2023 - Present
    • Pakistan and UAE

    • Lead the company operations, Enhance company’s brand with effective business and marketing strategies, new initiatives like Ambassador & Referral programs, higher education universities-school partnership.• Handling of B2B and B2C operations, 180+ channel partners engagement, working with 47 plus international universities for student recruitment, placement strategies.• Relationship management with Global Universities rep locally/internationally, educational stakeholders (British Council), sub agent network including PTE and IELTS centers.• Working with Pakistan public and private sector universities, O & A Level schools and colleges• Managed business development activities and build strong B2B partnerships.• Complete progression pathways to students to match their requirements with the global universities • Working in bringing the International Universities to Pakistan under their global partnership program. • Revenue increase in education enrolments with improved lead strategies.• Leading the marketing strategies of 14 countries from Pakistan office.• Initiated first ever Global Education Expo with Chamber of commerce, Higher Education Commission, Top Universities like UCP, UMT, UOL & Education stakeholders like British Council/PTE with extensive media coverage.Director Operations, Pakistan In2Synergy, 10/ 2023 to Present• Heading the operations of In2Synergy (sister company)• Supporting to outsourced UK & USA universities

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  Edexcel & Pearson UK

  • Pakistan

  • Regional Development Manager

    • Sep 2012 - Jan 2023
    • Pakistan

    • Increased the business number from 5 to 107 centers and revenue increase up to 200%, formulate business, marketing plans and strategies for brand awareness.• Promotion of int. qualifications, marketing of digital products like Active Learn, social media campaigns, approvals, & recognition. • Proven record in managing product launches that increase brand awareness and sales, successfully launched the new programs/product e.g., IPLS, IAL & BTEC Level 3 with extensive media coverage.• Initiative of face-to-face training by UK trainers in Pakistan, starting of High Achievers Award Ceremonies (planning till execution with agency, content, artwork, designing, team hiring, stage, media, PR, promotion etc.)• Formulated business and marketing plans to enhance brand awareness and promote international academic qualifications (IGCSE/A-level), digital products through social media campaigns.• Supported Pearson authorized dealers/distributors in scaling their schools and HE products including digital with different local universities.• Managed and resolved the distributor issues, product availability, and support services. • Collaborate closely with universities to enhance their academic and research capabilities• Partnering with reliable distributors, ensure the timely delivery of high-quality educational resources and technology, fostering an environment of innovation and excellence.• Help, connect/guidance to centers for progression to worldwide universities, center inspection visits as per JCQ guidelines, due diligence, evaluation, and ad-hoc visits.• Collaboration and strong relationship management with government and provincial education departments, stakeholders like British Council, HEC, and IBCC.

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  Xenith PR Agency for Intel Pakistan Corporation (Green Badge)

  • Pakistan

  • Project Manager- Education & Enterprise Support Solution (ESS) Pakistan

    • Dec 2009 - Aug 2012
    • Pakistan

    Operated cross-functionally with the channel to create in-country plans for the platforms, sales forecast, and marketing strategies. Drove COW “Computer on Wheel” Project with different education stakeholders, driving excellence in project outcomes. Functioned with the Educational Institutions and Govt. Channel Partners for joint technology programs development. Promoted advanced platforms in the Country, such as Classmate PC, Convertible, and affordable PC-Get exclusive training in Thailand and Sri Lanka.• Directed customers, including universities, approx. 700 educational institutes, Education department, and Commission on spec’s making, briefing, and guidance on product line and road maps. • Collaborated with partners on more than 700 labs, including 1:1 first-ever computing lab in different schools of Punjab, NWFP, ICT, Sindh, and Baluchistan.• Rendered useful assistance to partners in developing the first ever 400 COW models with Ed-links-USAID in the Asia Pacific. • Headed and monitored the “Intel World Ahead Float Activity” comprising 28 schools, 20 universities, and consumer locations, reaching out to more than 150K audience. • Executed diligently and efficiently with the education department Punjab for 200K laptops programs.

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  Xenith PR Agency for Intel Pakistan Corporation

  • Federal Capial &AJK, Pakistan

  • Project Manager-Intel Education & World Ahead Program

    • Aug 2005 - Nov 2009
    • Federal Capial &AJK, Pakistan

    Established and improved programs by operating cross-functionally with the team and senior management in the areas of accessibility, connectivity, education, content, and digital health. Directed the ICT for Education Program for Bangladesh and implemented the program successfully. Enabled technology access by working closely with the Federal and Provincial education Ministries, Local OEM, and public institutes. Guaranteed smooth business program implementation by timely execution, delivery, and monitoring of all projects under the Intel World Ahead program.• Led and supervised deployment of 350 Rabta Ghar projects with PTA-Develop comprehensive project outline, SOPs, feasibility, and training manual.• Originated Tele-center program with NBP under President Rozgar Scheme with inspirational management.• Launched and oversaw the program with Armed Forces Personnel under the CSD umbrella and Mobile initiatives for Learning in Education program with different universities across Pakistan.• Initiated and launched the ICT for Education Program with the lead manager from Intel USA.• Worked and support more than 1000 dealers network across Pakistan for different initiatives• Directed and provided guidance to customers, including HE universities and educational institutes, on product line and road maps.

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  Etc International Ltd

  • Islamabad, Islāmābād, Pakistan

  • Technical Assistant/Data Analyst

    • Aug 2004 - Dec 2006
    • Islamabad, Islāmābād, Pakistan

    • Worked as part time Project Technical Assistant/ Data Analyst for 2 Research Based Survey Project implemented by ETC International (Dutch Company) in Pakistan, The Gambia and Honduras. Worked with senior consultant and help in data analysis by using their software.

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  Helium for Intel Education Initiatives (Intel Pakitstan)

  • Federal Capial &AJK, Pakistan

  • Coordinator/Technical Support

    • May 2004 - Jul 2005
    • Federal Capial &AJK, Pakistan

    • Responsible for coordination, supervision and technical support in ICT, Rawalpindi division, NWFP and AJK for training project. Setup and maintenance of 100 + labs, Network, and Trouble Shooting • Also responsible for coordination of Intel Science and Engineering Fair in ICT, NWFP and Rawalpindi division. • Coordinate with Focal Person of Federal and Provincial Education Ministries, Mentor and Judges and heads of private and public institutes• Monitoring and Evaluation of training projects with APAC team• Manage and Support National Science Fair in Islamabad where 75+ Schools across Pakistan Participated

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  Asianics International

  • Office Manager

    • Jan 2001 - Apr 2004

    • Responsible for development coordination & supervision of different projects• Team lead for different survey and research projects, hiring of field staff, coordination with field team, consultants, data analyst for timely implementation of projects, interaction with clients for project updates, reports and follow-up meetings• Conducted IT trainings for more than 1000 Government employees; a project by Pakistan Computer Bureau• Monitoring and evaluation of different projects • Arrangement of events and activities• Preparation of management assisting reports, documentation, report writing, Budgeting, and presentations• Responsible for technical support (hardware, software and networking), and website development

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  Pakistan Scholars Academy

  • Program Coord-Volunteer

    • May 2000 - Dec 2000

    • Responsible for all smooth operations of PSA, Make Policies, Extra Curricular Activities• Technical support, Training, and communication skills development• Conductance/facilitation of various training course, Functions & Workshops.

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  Dews Academy NGO

  • Rawalpindi, Punjab, Pakistan

  • Coordinator-Volunteer

    • Mar 1999 - Feb 2000
    • Rawalpindi, Punjab, Pakistan

    • Preparation of Computer handbook for students, manage the core staff, Dealing with Parents.• Make new policies. Selection of new Staff Make budgeting and yearly planning.

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  National Bank of Pakistan

  • Rawalpindi, Punjab, Pakistan

  • Internee

    • Sep 1997 - Mar 1998
    • Rawalpindi, Punjab, Pakistan

    • Dealing with customers for general banking, Accounts Opening and guidance • Billing and reconciliation statements, Pension, and funds maintenance