Experience

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  Gulf Cryo

  • Kuwait

  • Sales Manager

    • Apr 2019 - Present
    • Kuwait

    • Currently managing a team of sales engineers and account managers.• Achieved 25% growth in direct distribution channels across the country. • Leading the expansion and sales cycle of the Packaged & Bulk Gases Sales Channels across all market segments (including F&B - Logistics - Medical – Oil & Gas).• Directing sales forecasts and setting strategies to achieving revenue targets set.• Responsible for Profits and Loss (P&L) management.

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  Axiom Telecom

  • Saudi Arabia

  • Regional Sales Manager

    • Sep 2018 - Apr 2019
    • Saudi Arabia

    • Led a team of 37 sales and business developers across the KSA market.• Achieved 35% growth on outlets covered across the region.• Set Key Performance Indicators (KPIs) per city, outlet and team members and monitored performance periodically.• Designed and executed innovative route-to-market strategies for irregular trade sales channels such as mobile warehouses deployment.• Devised trade marketing and merchandising strategies for traditional trade sales channels in coordination with the principle brands (Samsung / Huawai /Nokia / Motorola).

• 

  Arrow Food Group

  • Saudi Arabia

  • Regional Sales Manager (Central KSA) - Traditional Trade

    • Apr 2016 - Sep 2018
    • Saudi Arabia

    • Led a team of 18 sales executives across the country, provided mentoring, ensuring personal sales targets were met and provided product training.• Set Key Performance Indicators (KPIs) per route, outlet and team members and monitored performance periodically.• Achieved 3% growth per brand and outlet sale coverage by 12%.• Strategized trade channels and efficiency plans for all Arrow Food brands; including: Bel, Libbies, Bonny, Bic, Langnese, Evian, Volvic, Nestle, Kellogg’s and Pringles. • Designed and implemented innovative route-to-market strategies for traditional trade sales.

• 

  Mimar For Construction Tools & Trading Company

  • Saudi Arabia

  • Key Project Manager

    • Feb 2014 - Mar 2016
    • Saudi Arabia

    • Achieved KSA Projected Sales in the western region by 15% for two consecutive years.• Delivered end-to-end project support on major projects such as Makkah Holy Mosque Expansion, King Faisal Specialist Hospital, King Abdul Aziz International Airport, Kingdom Tower, Maysem City, Jabal Omar and King Abdul Aziz Economic City.• Responsible for executing the sales cycle in its entirety and not limited to lead generation, prospecting, liaising with clients, product presentations, negotiating profitable contracts, closing deals and transferring new contracts to account management.

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  ARCC

  • Lebanon

  • Business Development Manager

    • Feb 2008 - Jan 2014
    • Lebanon

    • Achieved multimillion-dollar infrastructure projects with the Lebanese Government.• Responsible for stakeholder management of existing client accounts including: KFAED, CDR, UNIFIL, UNDP and ICRC.• Fostered and developed relationships with potential clients in the Levant and Gulf countries.• Responsible for understanding client requirements and formulating bespoke solutions and presenting proposals to clients.