Bio
Experience
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Direct Marketing Consultant & Contractor
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Fairon Brown
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Litchfield, NH
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Direct Marketing Consultant & Contractor
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Apr 2011 - Present
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Litchfield, NH
As a consultant and contractor I perform segmentation, circulation, forecasting, product, and customer file analyses for Direct Marketing firms utilizing various data to contact customers and prospects through multiple sales channels to increase profits.
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Staples
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500 Staples Drive Framingham, MA
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Mgr Circulation & Operations, Contractor
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2014 - 2015
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500 Staples Drive Framingham, MA
Responsible for scheduling, coordinating, monitoring, and executing circulation production files for marketing campaign needs as well as data processing requirements. Managed a team of four circulation and operations analysts and program managers.
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Circulation Manager
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2005 - Apr 2011
As Circulation Manager my responsibilities included the circulation planning for Ocean, Land, and Small Ship divisions at Vantage. This included development and execution of yearly mail plan and budget for Direct Mail and Catalog promotions. Major components are the following, but not limited to...
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Director Database Marketing
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1999 - 2004
Responsible for front-end forecasting and back-end analysis, customer contact strategy, building Direct Marketing reports and infrastructure. This included development that enhanced circulation, segmentation, revenue forecasting, product line mix analysis, testing, training, and various direct m...
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Direct Marketing Manager
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1996 - 1999
As Direct Marketing Manager I supervised and was responsible for Marketing Analysts that provided circulation, segmentation, revenue forecasting, and various marketing analyses. Additionally, I was closely involved in due diligence and execution of circulation and revenue forecasting for a range...
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Marketing Analyst
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1992 - 1996
As Marketing Analyst I performed the following Marketing department roles for Conney Safety Products:- Circulation Manager- Database Manager- List Manager- Customer Acquisition & Retention ManagerResponsibilities included:- Drafting catalog plans- Analyzing actual vs budgeted sales and expens...
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Marketing Analyst
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1989 - 1992
Managed and maintained marketing capabilities relating to analysis, research, list & data acquisition, and planning. Conducted market research for various Fortune 1000 clients. Market research included designing surveys, managing data, formulating recommendations and generating presentation...
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Education
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1987 - 1989University of Wisconsin-Milwaukee - School of Business Administration
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1982 - 1983University of Wisconsin-Oshkosh
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1979 - 1981University of Wisconsin-Madison
Suggested Services
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Industry Focus. “Marketing and Advertising”
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