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Bio

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Fairon Brown is a seasoned direct marketing expert with 30+ years of experience in segmentation, circulation, forecasting, product, and customer file analyses. She has a strong background in database marketing, email marketing, and analytics, with expertise in Unica and Direct Marketing. Brown has held various roles, including Director Database Marketing, Circulation Manager, and Marketing Analyst, and has worked with top companies such as Vantage Deluxe World Travel, Delta Education, and PaperDirect.

Experience

    • Direct Marketing Consultant & Contractor
  • Fairon Brown
    • Litchfield, NH
    • Direct Marketing Consultant & Contractor
      • Apr 2011 - Present
      • Litchfield, NH

      As a consultant and contractor I perform segmentation, circulation, forecasting, product, and customer file analyses for Direct Marketing firms utilizing various data to contact customers and prospects through multiple sales channels to increase profits.

  • Staples
    • 500 Staples Drive Framingham, MA
    • Mgr Circulation & Operations, Contractor
      • 2014 - 2015
      • 500 Staples Drive Framingham, MA

      Responsible for scheduling, coordinating, monitoring, and executing circulation production files for marketing campaign needs as well as data processing requirements. Managed a team of four circulation and operations analysts and program managers.

    • Circulation Manager
      • 2005 - Apr 2011

      As Circulation Manager my responsibilities included the circulation planning for Ocean, Land, and Small Ship divisions at Vantage. This included development and execution of yearly mail plan and budget for Direct Mail and Catalog promotions. Major components are the following, but not limited to...

    • Director Database Marketing
      • 1999 - 2004

      Responsible for front-end forecasting and back-end analysis, customer contact strategy, building Direct Marketing reports and infrastructure. This included development that enhanced circulation, segmentation, revenue forecasting, product line mix analysis, testing, training, and various direct m...

    • Direct Marketing Manager
      • 1996 - 1999

      As Direct Marketing Manager I supervised and was responsible for Marketing Analysts that provided circulation, segmentation, revenue forecasting, and various marketing analyses. Additionally, I was closely involved in due diligence and execution of circulation and revenue forecasting for a range...

    • Marketing Analyst
      • 1992 - 1996

      As Marketing Analyst I performed the following Marketing department roles for Conney Safety Products:- Circulation Manager- Database Manager- List Manager- Customer Acquisition & Retention ManagerResponsibilities included:- Drafting catalog plans- Analyzing actual vs budgeted sales and expens...

    • Marketing Analyst
      • 1989 - 1992

      Managed and maintained marketing capabilities relating to analysis, research, list & data acquisition, and planning. Conducted market research for various Fortune 1000 clients. Market research included designing surveys, managing data, formulating recommendations and generating presentation...

Education

  • 1987 - 1989
    University of Wisconsin-Milwaukee - School of Business Administration
  • 1982 - 1983
    University of Wisconsin-Oshkosh
  • 1979 - 1981
    University of Wisconsin-Madison

Suggested Services

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Industry Focus. “Marketing and Advertising”

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