Experience

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  Second Screen Digital Advertising

  • Saudi Arabia, Lebanon, UAE

  • Founder, Managing Partner

    • Jan 2023 - Present
    • Saudi Arabia, Lebanon, UAE

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  AGA ADK Advertising & Marketing

  • Managing Director

    • Feb 2022 - Feb 2023

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  Edge Communication

  • Marketing Communication Consultant

    • Jun 2017 - Apr 2022

    • In charge of developing an omni channel/360 marketing strategy for clients • Developing digital strategies for agency’s clients• Measuring and evaluating strategy performance • Setting SMART Goals and ensuring they are met by team• Defining KPIs for strategy/campaign success • Working on launching theme of Lexus RX with MIB II and supervised all execution• eXtra’s partner for unboxing all smartphone since 2018 (iPhone 10, Huawei, Samsung)• Creating joint campaigns between Agencies’ clients. Eg. SACO, Jeep & B+D for Camping concept inside SACO. This resulted in record sales of Jeep in campaign’s period • Marketing consultant for Ahmed Abdulwahed Co. brands launches and campaigns • Developed ANB SEO/SEM Strategy • Optimizing ROI of clients’ online/offline marketing spend

  • Head of Digital Department

    • Jun 2017 - Jun 2017

    Edge Communication-Head of Digital Department • Leading a team of 5 persons across various digital specialties • Developing digital strategies for agency’s clients • Developing digital omni-channel strategies for clients’ business online • Measuring and evaluating strategy performance • Setting SMART Goals and ensuring they are met by team • Defining KPIs for strategy/campaign success • Increasing conversion and minimizing cost per acquisition • Optimizing ROI of clients’ digital marketing spend

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  Ahmed Abdulwahed Co.

  • Jeddah, Saudi Arabia

  • Head of Marketing

    • Jan 2010 - Dec 2016
    • Jeddah, Saudi Arabia

    • In charge of marketing strategy/activities & budget for company’s 56 showrooms • Head of marketing for SDA & Personal Care brands and responsible for growth strategy inside power retailers' chain during 7 years of tenure• Established company’s e-commerce business and developed its growth strategy• Grew the company’s business by 217% in a period of 4 years• Lead the company’s digital transformation• Lead company’s digital transformation for retail and brands across all channels• Worked on marketing strategy for all brands with category managers and principal office • Achieved Top 100 Saudi brands award• Winner of best launches and integrated campaign awards from principals 2 years in a row.

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  Links Communication

  • Jeddah, Dubai

  • Regional Account Director

    • Aug 1998 - Dec 2009
    • Jeddah, Dubai

    Regional Account Director• Lead a team of 3 Account Managers & Executives• Worked on local, regional and multi-national clients• Developed clients’ communication strategy• Winner of Silver Award of Best Campaign by SRPC for Suzuki• Contributed to development of outstanding creative campaigns• Worked on developing new brand/logo with CI and guidelines• Enjoyed a high sense of creativity and copywrite• Developed an intensive number of successful product launches• Analyzed clients’ market performance, SWOT and developed strategy with road map

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  Farsi Maps

  • Account Manager

    • Jun 1995 - Aug 1998

    Account Manager• Handled sales of advertising space on touristic maps• Managed ad sales to leading clients in their domain across different business sectors• Over achieved sales target throughout the 3 years tenure• Developed and built an excellent relation with clients• Worked on various customized editions of touristic maps for many clients