Experience

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  Grupo Peñaflor

  • Mendoza, Argentina

  • Sales Manager North America | Canada & United States

    • Feb 2023 - Present
    • Mendoza, Argentina

    Commercial Manager for the Canadian Market-Development and execution of business strategies with the different provinces.-Management of the commercial mix of the group's four most important wineries.-Negotiations with major monopolies and local agents.-Performance reports, budget preparation and follow-up.-Sell-Out reports: Market Share & Sales Analysis.-Establishment of prices and commercial agreements.-Commercial and marketing visits.Grupo Peñaflor S.A. is the leading wine group in Argentine exports, which includes Bodega Trapiche, El Esteco, Mascota Vineyards, and Finca Las Moras, among others.

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  FECOVITA

  • Mendoza, Argentina

  • Commercial Planning Sr. Analyst

    • 2021 - 2023
    • Mendoza, Argentina

    -Preparation of sales and contribution margin tracking reports. Sales projections at the national level.-Preparation of objective achievements reports by SBU, segment, channels, product mix, and by seller/customers.-Development of commercial actions and decision-making.-PX reports and product distribution coverage per province in national territory.-Analysis of the competition's behavior and generation of new commercial proposals.-PMO in strategic commercial projects. Customer loyalty through attractive commercial proposals.-Establishment of OKR's/GAP and markups objectives. Monitoring of KPI's. Sell-in & Sell-out sales projections, Market Share, and customer potential analysis, CX.-Support in new BI technologies and Chess ERP (National Implementation).-Tracking of product launches and discontinuations.-SKU management: Detection of needs & justification of deviations.Fecovita is the leading wine company in sales in Argentina. Its most well-known brands are Toro and Estancia Mendoza.

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  Broker Foods

  • Mendoza, Argentina

  • Foreign Trade Commercial

    • 2019 - 2021
    • Mendoza, Argentina

    B2B sales of bulk products between different countries around the world. - Prospects' loyalty (CRM) - Social Media & Inbound MKT. - Commercial analysis - KPIs establishment. - Facilitator/Commercial Representative role. Focus on new business.- Negotiator for opening new business exchanges. - Introduction of new products to current customers. - Market analysis and opening of new accounts worldwide.Broker Foods is an international food broker that acts as a facilitator between importers and exporters from around the world.

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  Facultad de Ciencias Económicas FCE UNCUYO

  • Provincia de Mendoza, Argentina

  • Assistant in University Chair of Decision-Making Methodology for Business Administration

    • Jul 2016 - Jul 2017
    • Provincia de Mendoza, Argentina

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  Microfinanzas Montemar S.A.

  • Financial & Commercial Analyst

    • Aug 2016 - Dec 2016

    Internship carried out at Montemar Compañía Financiera where I learned about the analysis of the credit situation of SMEs and the development of marketing campaigns.