Experience

• 

  Atlas

  • Singapore

  • Partnerships Manager

    • Mar 2024 - Present
    • Singapore

• 

  CVC CORP

  • Brazil
  • Travel Arrangements
  • 700 & Above Employee

  • E-commerce Product Coordinator

    • Sep 2021 - Mar 2023

    - Responsible for the management and commercial operation of the CVC Corp Group's own brand e-commerces (CVC.com and Submarino Viagens) reporting to top management;- Monitoring sales, managing communications and displaying products on the websites;- Commercial planning strategy creation and implementation, with measurable outcomes and managing the timelines to reach set goals;- Working with the marketing team to manage campaigns, media, emailing and remarketing;- Development of strategic alliances with the areas involved in the e-commerce ecosystem, such as Media, Performance, CRM, Digital and Pricing;- Brainstorming and problem solving with offline channels to ensure alignment in an Omnichannel way;- Development of new growth levers and partnerships through communication and content;- Working with the Affiliate network as a sales and communication channel- Direct management of 4 employees.Results: - Conversion Rate increase by 3% y-o-y 22 vs. 21 trough deep consumer behaviour and market elasticity analysis;- R$20M growth in sales in 2022 vs. 2021'- 57% p.p above target reached in 23 - Best year start in the business history.

  • Senior Web Analyst

    • Sep 2020 - Sep 2021

    - In depth data analysis and consumer behaviour comprehension towards commercial strategy creation, reporting to direct management.- Monitoring of conversion funnel and e-commerce performance (performance, customer journey, conversion rate);- Expertise in defining, monitoring and achieving KPIs and goals;- Indirect management of 3 employees- Understanding the needs of business verticals, helping to generate insights for the team's decision-making;- Expertise in the process of configuring metrics, monitoring and validating results;- Identifying opportunities and improvements to optimize campaigns, websites, and social networks;- Execution of qualitative and exploratory analysis of the data analyticsResults:- Take rate increase strategy: 3p.p. Y-o-Y Growth and 5.8p.p. above the yearly target- Conversion rate strategy: 10% increase in 21 vs. 20's forecast with Google Analytics and PowerBI analysis.- Pricing strategy: 17% increase in hotel bookings and 6.3p.p increase in Take Rate.

• 

  Decolar

  • São Paulo, Brazil

  • Sourcing Analyst

    • Sep 2018 - Apr 2020
    • São Paulo, Brazil

    - Strategic account management of top hotels in the Northeast and Southeast Brazil- Partner's KPIs and performance analysis in order to identify commercial opportunities and prioritize actions for revenue growth;- Evaluation and definition of contact/visit planning for portfolio customers, customizing the strategy, offering trainings and system qualification for partner hotels;- Commercial Strategy development and upsell tactics towards win-win situations, both for the company and the partner.

• 

  Palombeta Boat Tours

  • Paraty, Rio de Janeiro

  • Business Development and Sales Manager

    • Dec 2016 - Sep 2018
    • Paraty, Rio de Janeiro

    - Operations team management - 4 direct reports- Responsible for planning and executing the commercial strategy and processes mapping. The new Commercial Strategy execution was responsible for increasing the revenue from R$300k to R$650k in 2 years time;- Led the structuring and standardization of the new Customer Service strategy with new processes and scripts;- Responsible for expanding and reinvesting the company's assets (5 speedboats, 1 sailing boat and one local woodend boat);- Responsible for hunting and prospecting new partners such as Luxury Tour Operators. One of these new partners alone was responsible for R$100k revenue in only one month.

• 

  Pousada Literária

  • Hospitality Manager

    • Jan 2015 - Aug 2016

    - Gestão direta de 15 colaboradores e indireta de 50 colaboradores- Responsável pela criação de estratégia de vendas onlinePrincipal resultado: aumento de 30% de ocupação em 1 ano

  • Marketing and Communcations Coordinator

    • Nov 2014 - Jan 2015

    - Desenvolvimento de toda a comunicação online e offline da empresa- Posicionamento de marca- Criação de materiais de marketing para o público de alto luxo

• 

  CiaEco

  • São Paulo

  • Consultor de Cultura Organizacional

    • Jan 2014 - Jun 2014
    • São Paulo

• 

  Nascimento Turismo

  • Sao Paulo, SP

  • Consultor de vendas B2B

    • Jan 2010 - Dec 2011
    • Sao Paulo, SP

• 

  CiaEco

  • Sao Paulo, SP

  • Assistente Adimnistrativo

    • Nov 2007 - Dec 2009
    • Sao Paulo, SP

• 

  Tarante Viagens

  • Sao Paulo, SP

  • Estagiário

    • Mar 2006 - May 2006
    • Sao Paulo, SP