Experience

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  Zama

  • PR & Comms lead

    • Feb 2023 - Present

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  Global University Systems

  • United Kingdom
  • Education Administration Programs
  • 700 & Above Employee

  • PR Manager

    • Aug 2019 - Feb 2023

    As PR Manager, additional responsibilities include;Training and managing new employees within the PR teamLiaising and advising with stakeholders and senior management on crisis communicationCoordinating activities with external PR agencies for international clientsDevising PR strategies to support different institutionsLiaising with external press officers

  • PR Executive

    • Sep 2016 - Feb 2023

    Working for an international group of higher education institutions and universities:Generating press coverage through proactive and reactive activity with the media.Creating multi-platforms campaigns.Writing press releases and announcements to promote the activity of the institutions.Searching and acting on media opportunities.Raising the profiles of the institutions securing experts’ comments and articles in the press.Liaising with senior management to advise on media opportunities.Creating regular news content and blogs for the institutions’ websites.Developing contacts with education trade press and journalists to promote stories and initiatives.Working closely with in-house social media, copy and SEO teams to maximise PR campaigns.Supporting with the creation of content for internal newsletter.Supporting with the organisation and promotion of events.

  • Senior PR Executive

    • Aug 2018 - Jul 2019

    Alongside previous duties and tasks, the new role required me to;Developing contacts with education trade press and journalists to promote stories and initiativesWorking closely with in-house social media, copy and SEO teams to maximise PR campaignsLiaising with marketing teams to align communications and strategiesSupporting with the organisation and promotion of eventsTraining new employees within the PR teamCreating and managing performance reports and KPIs

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  London Fire Brigade

  • London, Union Street

  • Communication Officer

    • Feb 2016 - Jul 2016
    • London, Union Street

    • Delivering proactive and reactive media relations service.• Writing incidents reports and news for the website and social media.• Actively using BOSS to monitor incidents and retrieve information.• Managing communication during incidents, providing live updates via social media and the website.• Liaising with the Press Liaison Officer during major incidents.• Calling stations, Fire Investigation and Control to acquire detail on incidents.• Ensuring and maximising exposure of safety and community messages. • Using Daily Bulleting and reports to create news and deliver key messages.• Dealing with media enquiries on a daily basis, via email and over the phone.• Monitoring the Facebook page and other social media channels.• Using TweetDeck to schedule tweets and news.• Good understanding of terminologies and roles within the Brigade.• Monitoring the Press inbox and dealing with media and public enquiries.• Interacting with posts and enquiries from the public on social media.• Newsjacking to create further opportunities to deliver relevant messages.• Using Google Alerts and Precise to search and collect press coverage. • Producing weekly cuttings bulletin and reports.• Monitoring coverage and social media KPIs and distribution lists.• Assisting with the collection and analysis of news and information. • Knowing and complying with policy on sharing sensitive information and material with the press.• Attending fire investigation meetings.• Liaising with fire station staff and officers to promote events.• Maintaining London Fire Brigade standards and policy across all communication. • Liaising with other departments to promote the organisation’s communication strategy.• Researching and creating distribution lists for international media.• Translating content for international media. • Assisting in re-writing and updating and internal documents.• Contributing to communications projects.

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  Brent Council

  • Bridge Park Community Leisure Centre

  • Sales and Participation Officer

    • Jun 2015 - Feb 2016
    • Bridge Park Community Leisure Centre

    The role within Brent Council focused on developing effective relationships in Brent’s community, resulting in increased usage of the Centre. Duties and responsibilities included: Researching, creating and acting on press opportunities, feeding stories to the media. Developing, planning and managing media campaigns and communication strategies. Building relationships with partners and media from key industries. Researching and dealing with requests for funding. Organising and delivering outreach across different platforms and media. Managing social media accounts and devising strategies, sharing relevant content. Liaising with the Area Manager, the Duty Managers and the Fitness Manager. Writing guidelines and strategies to improve internal communications, raising awareness. Drafting, editing and proofreading a wide range of quality copy for various platforms.  Creating reports and analysing data to act and improve upon results. Organising, promoting and managing events supporting the delivery with customers. Updating website with relevant and clear content. Creating and updating specific mailing lists for direct mail marketing and promotion. Acting as Duty Manager, serving at the front desk to deal with customer, banking and daily routine of the facility Training and coordinating staff to improve on customer service

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  Kathmandu

  • Spitalfields, London

  • Supervisor

    • Feb 2015 - Jun 2015
    • Spitalfields, London

    As supervisor in the busy Kathmandu store in Spitalfields my duties includes: • Promoting knowledge and image of the brand in store.• Liaising with other stores and company network.• Delivering first class customer service.• Industry leading product knowledge.• Analysing figures to act and improve upon them.• Managing a team of 8.• Training and motivating staff.• Visual merchandising.• Key holder, opening and cashing up procedures.• Keeping track of targets, sales and best-selling lines.

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  Speedo UK

  • London, Uk

  • Supervisor

    • Nov 2014 - Feb 2015
    • London, Uk

    Speedo is the worldwide leading brand in swim gears and accessories. This role within the Speedo flagship store in Covent Garden involves:• Keeping track of targets, sales and best-selling lines.• Reporting to the assistant manager, store manager and operational manager on daily basis.• Liaising with other stores and Speedo network.• Analysing figures to act and improve upon them.• Delivering first class customer service.• Industry leading product knowledge.• Taking responsibilities and improve upon the organization of the store.• Managing a team of 10.• Ensuring brand standards for store, products and staff.• Training and motivating staff.• Visual merchandising.• Promoting knowledge and image of the brand, in store and through promotional events.• Key holder, opening and cashing up procedures.

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  Berghaus Ltd

  • Covent Garden, London

  • Supervisor/ Senior Sales Assistant

    • Dec 2013 - Nov 2014
    • Covent Garden, London

    Retail and sale experience, working in the store welcoming customers, providing care and assistance, keeping track of company’s standards, operating the till.

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  Blacks Leisure Group

  • Londra, Regno Unito

  • Sales Assistant

    • Mar 2013 - Nov 2013
    • Londra, Regno Unito

    Retail and sale experience, working in the store welcoming customers, providing care and assistance, keeping track of company’s standards, operating the till.

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  Freud Communication

  • London

  • Intern

    • Mar 2013 - Mar 2013
    • London

    I took a working experience in this high level and busy communication agency. I participated the activities of the agency, learning and experimenting the way of working in the media industry in the UK. My main duties were to research of press coverage following up campaigns, monitor social media and online news, individuation of related news and bullet points, discussion of strategies and development of new ones.

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  Nevent

  • Modena, Italia

  • Senior Press Officer

    • Apr 2007 - Jan 2013
    • Modena, Italia

    This role within a busy Italian agency, involved a great deal of multi-tasking and creative thinking. Duties for this position included: Writing press releases and articles for sport events in four languages. Planning and developing PR strategies targeted at all sectors relevant to clients. Handling social media accounts for clients and producing multimedia content. Selling news and pitching stories to specific industry media, working different angles. Tailoring communication, content and PR campaigns to reach specific audiences. Updating website with press content and quality copy for media, client and audience. Supporting the delivery of events with campaigns and press conferences.  Creating video and audio content to pass on to targeted media increasing exposure. Building strong links with journalists across relevant business sectors. Collating and analysing media coverage, from national and international media. Creating and maintaining relationships with partners, media and clients. Building and managing a wide portfolio of partners and collaborations. Planning and organizing events.

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  Resto Del Carlino

  • Modena, Italia

  • News Reporter

    • Oct 2006 - Apr 2007
    • Modena, Italia

    Working as a journalist, attending press conferences and conducting interviews to produce articles and news reports. Pitching new stories in accordance with deadlines, gaining knowledge of press industry.

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  TeleModena

  • Modena, Italia

  • News Reporter

    • Jul 2006 - Oct 2006
    • Modena, Italia

    Working as a journalist, attending press conferences and conducting interviews to produce articles and news reports. Pitching new stories in accordance with deadlines, gaining knowledge of press industry.