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My name is Fabian Sander, and I'm a branding and design expert based in Zurich, Switzerland. I am fluent in German and English, with elementary proficiency in French and Spanish, as well as knowledge of Latin. With over a decade of experience, I currently own Scholtysik, an independent branding agency where I develop and implement brand strategies for prestigious clients like ABB and UBS. Prior to this, I was a member of the executive board at Scholtysik Niederberger Kraft and led branding projects at Interbrand. I also share my expertise as a visiting lecturer at the Basel School of Design, teaching advanced branding and corporate identity. I hold a diploma with honors in Graphic Design from Schule für Gestaltung Basel, which I completed in 1998. My skills encompass corporate branding, graphic design, and brand management, making me passionate about helping businesses build strong identities.

Experience

    • Switzerland
    • Advertising Services
    • 1 - 100 Employee
    • Owner
      • Nov 2012 - Present

      Scholtysik & Partner is an independent branding and design agency based in Zurich. Our business is developing and implementing brand strategies, design and communication in the digital age. Clients include ABB, SBB, UBS, Basler Kantonalbank, Bank Cler, Swiss Post, SwissID, Swissgrid, City of Zurich, Harald Quandt financial services firms (Private Equity, Real Estate, Family Office, Asset Servicing), University of Basel, Publicitas, FREITAG, Messe Frankfurt, BMW, MINI, Rolls Royce, Deutsche Telekom, Wrigley.

    • Member of Executive Board
      • Jul 2002 - Oct 2012

      Opening and establishing the Zurich office of Scholtysik Niederberger Kraft together with Denise Delémont. Managing organic growth from 8 to 35 employees. Joint Account Management for UBS Brand Design, UBS Sponsorships of UEFA EURO and Spengler Cup, acquisitions, joint ventures and sub-brands such as UBS Hana, UBS SDIC, Ehinger Armand von Ernst (now Bank Julius Bär), Dillon Read Capital Management. Managing brand strategy, communications, and design projects for other clients including Messe Frankfurt, UBS Center at the University of Zurich, Lungenliga Schweiz, Biomilk, Canton of St. Gallen.

  • Basel School of Design
    • Basel und Umgebung, Schweiz
    • Visiting Lecturer Branding / CI
      • Dec 2014 - Present
      • Basel und Umgebung, Schweiz

      Teaching branding and corporate identity to experienced professionals as part of the advanced training program for graphic design at the Basel School of Design.

    • Team Head, Brand Design
      • Nov 1998 - Jun 2002
      • Zurich

      Working on complex branding/rebranding mandates as designer, project manager and team head, most notably the relaunch of MINI as part of the BMW Group. Clients include BMW, MINI, Range Rover, Rolls Royce, Centerpulse, Deutsche Telekom.

    • Internship Typeface Design
      • Oct 1997 - Nov 1997
      • Bad Homburg

Education

  • 1993 - 1998
    Schule für Gestaltung Basel

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